I started my career as a journalist with a specialization in profile writing — aka telling in depth stories about a person. 

When I ended up becoming a content manager for an online business owner in 2015, I naturally thought to use case study stories as part of their content strategy.

For every client I ever worked with since 2015 — whether as a full-time marketing manager or in my own business for all of my past offers — I crafted a case study strategy, their interview questions, and templates for them so that these types of details will be included. 

Case studies consistently proved to be the best selling content — regardless of niche, audience size, or format of content for my clients. 

It was so obvious to me that case studies were so necessary and there was a specific way they needed to be presented, that I completely overlooked how not obvious this was to others. 

And I want to share that with you. 

Meet Jocelyn Montemarano