When I was studying magazine journalism at Syracuse Unviersity and working at publications, I was either interviewing these incredibly interesting experts from all different industries or reading others’ stories with those types experts and feeling so inspired by their unique ideas and perspectives. 

I would be so inspired by the work they were doing — whether in nutrition, sustainability, finances or anything in between — and would tell all of my friends and family about whatever tips and information they shared. 

Every story left me with this constant feeling of, “why don’t more people know about this?” 

While I knew telling their story in the publications I worked on would help them spread their message, I knew one magazine feature wouldn’t be enough to make these ideas widely known, and I felt a sense of urgency to help thought leaders get their ideas out to more of the people who need them most. 

So I transitioned from journalism into content marketing where I could use my skillset to provide hands-on support to experts and thought leaders. 

“Why don’t more people know about this?”