Create Sales Content That Converts Higher and Faster So You Can Have Your Best Selling Months and Launches
Get on the interest list to receive the free training, The Repeatable Content Cycle That Converts Higher and Faster So You Have Best Selling Months and Launches and the invitation to join Best Seller with two limited-time bonuses!
You know you can help your clients so much — you just need more people to see that.
When you have the skill to create content that makes consistent — and consistently growing — sales you’ll be able to...
Know exactly what you need to say to inspire aligned clients to join any offer you sell, at any price point giving you the conviction that you cannot fail
Navigate slow month or flopped launch without panicking because you know how to diagnose what needs to change if sales are low or slow, readjust, and move forward
Have a repeatable system that allows you to create more effective content more consistently, without feeling like you're on a content treadmill
Double your clients again and again, have your best selling months and campaigns, and never question how you'll make sales again
Become sought-after for the best visibility opportunties and collaborations that accelerate your audience growth and actually turn into revenue
Become sought-after for the best visibility opportunities and collaborations that accelerate your audience growth and actually turn into revenue
Scale with funnels, ads, and affiliates because you know you can convert new-to-you leads in days or weeks rather than months, creating time freedom without sacrificing growth
You're launching but it's crickets once the doors close...you're unsure what to do between launches to keep your audience hot & even buying on evergreen
You sit down to create your content, but you feel unsure what’s missing from your content, what else you need to say, and why they aren’t buying and you’re left thinking, “I hope this works”
You're scrambling to create content every day and it leaves you feeling tired, unsure, and falling behind when things get busy
You've got a buzzing audience on socials but you know you're not leveraging email effectively to convert more followers into clients
your content isn’t consistently converting or converting high enough to grow your months and launches because…
But right now...
You've gone from services to a group program, membership, or course and realize the messaging and cadence needs to change to fill group offers
You’re using the wrong content strategy, focusing on viral content or starting a Youtube channel or podcast when your list and content isn’t converting
A 12-month group program for coaches and service providers to create sales content that converts higher and faster so you hit best selling months and launches, and make consistent — and consistently growing sales — inevitable.
You will have the skill to consistently create high-converting content that sells any offer whether low ticket or high ticket, on evergreen or with campaigns/launches, and for any offer model from services to coaching programs.
You’ll learn how to grow and convert your list, make consistent sales from it, and then grow to double your clients (or come pretty dang close) quarter after quarter.
Create Sales Content That Converts Higher and Faster and Have Your Months and Campaigns
Best Selling
Get on the list to receive the free training, The Repeatable Content Cycle That Converts Higher and Faster So You Have Best Selling Months and Launches and the invitation to join Best Seller with two limited-time bonuses!
Create Your Offer Messaging That Builds Instant Demand for Your Offer
Create your Offer Demand Message Map that gives you your key messaging points that make creating content easy and takes your content from just clear to activating a “f-yes” in your potential clients
What's Included
“Honestly the messaging prompts were unlike others I've done before (and I've done a lot of messaging work over the last year in various programs!)."
- Emilie N., money coach
- Emilie N., money coach
Understand exactly what your potential clients need to hear/see/feel to quickly — and excitedly — join your offer so you finally *know* what you need to say in your content
“Use Their Words" Onboarding Questions so you can resonate deeper in your content using their own words
Core curriculum module 1
Plan Your Sales Content Cycle to Shorten the Time Between “Just Found You” and “Just Joined!”
Learn how to plot your Sales Content Cycle to sell on evergreen or with one of the campaign types ranging from a signature launch to micro-campaigns to create excitement and keep momentum between larger launches
Use the Idea Builder to never get stuck without ideas, feeling like you don’t know what to say or why.
Core curriculum module 2
Use the Evergreen and Campaign Content Creation Docs to map your content ideas to each week so you know exactly what content to create every single week — no more decision fatigue
Create your Conditions for Consistency to plot out your needs, preferences, and calendar to ensure you follow through on your plan
Use the Analytics & Reflection Google Sheet and learn what data you should be tracking and actually how to evaluate and leverage it to make informed decisions moving forward on your content
Feeling proud that I'm getting into a groove with producing content regularly, and having your feedback is a good motivator to get it done.”
- Natalie T., membership growth strategist
- Natalie T., membership growth strategist
Craft Content That Sells on Evergreen or in Campaigns and Turns Followers to Subscribers and Subscribers to Clients
Never feel like you don’t know what to say or why — your Content Creation Frameworks for email and social will not only guide you on what needs to be included in each type of content but it breaks down why so you understand exactly what’s needed to inspire someone to join your offer.
“The conversion components make it so easy to draft emails, along with the week by week structure of what to send. Just removing those micro-decisions made content creation 10x easier! Cannot thank you enough for just TELLING ME what to send on each day (why is this so revolutionary?!)”
- Emilie N., Money Coach
- Emilie N., Money Coach
You’ll use the Instant Repurpose process to turn your emails into social content whether it’s a carousel, talking head video, or text-based (Threads, Linkedin, or stories graphics)
Core curriculum module 3
Use the Evergreen and Campaign Creation Docs to keep you so insanely organized you’ll wonder how you ever created content without them
Generate More Leads to Your List so You Have a Steady Flow of Right Fits Being Added
Create a High-Opt-in Lead Magnet that adds right-fits to your list and quickly warms them up to who you are and your approach
Learn how to create Lead Gen Experiments to find the right hooks and posts that add a larger volume of leads to your list
bonus resources
Run a Lead Gen Campaign to add 100+ subscribers to your list in 30 days
Create a Signature Series for a boost in leads or a consistent way to get reach and leads every week to build your following and showcase your orignal ideas
Collect and Craft Case studies that build trust quickly and build your reputation
Access to Case Study Sprint mini-course that teaches you how to quickly retroactively collect and craft high-converting case studies
Access to Case Studies That Speak mini-course for creating case study interviews that give you the ultimate messaging insights and convert clients from your blog, podcast and YouTube
bonus resources
How to craft your Case Study Emails, Social Posts, Sales Page Features so your work builds trust and credibility with completely cold leads
How to Choose Your Launch and Funnel Case Studies so you’re prioritizing the stories that your potential clients need to hear most
"You’ve gotten my content creation to where I’m not just posting content but my content is actually doing a job. I haven't been this intentional or consistent with my content ever in my business....I really feel like I've made a lot of progress quickly in the program.”
Katie L., website designer
Katie L., website designer
“I’m OBSESSED with these case studies. I would say this is one of the best investments I’ve made PERIOD.” - Emelie S., sales copy strategist
And these features for personalized and hands-on support
You’ll receive in-depth feedback on your messaging and all of your content so you have feedback every-step of the way to best ensure you have the right messaging points, topics that potential clients need to see, and content that attracts aligned leads and moves them to join your offer.
✍ Personalized Messaging, Strategy Content Reviews
Every 3 months, we’ll have the Sales Content Cycle Retreat and then every month we have a content creation retreat to finalize ideas and create content for the next 30 days. You’ll have live support and silent body-doubling time to get your plan and your content done. You’ll be in the habit of planning your Sales Content Cycles, reviewing your data, and consistently creating your content.
🧑💻 Monthly Group Sales Content Cycle Planning and Creation Retreats
These calls are designed for me to be a collaborator — as if I were your personal director of content. We’ll identify anywhere you are stuck in the content process and troubleshoot in real-time or put our brains together to come up with content ideas, refine your messaging, or identify client stories to tell.
🍵 Group Collaboration Calls
Dedicated Google Doc guidebooks for planning and creating evergreen months and each campaigns, with a step-by-step content plan and writing frameworks to follow, and keeping your organized
📝 Content Workbooks for Evergreen, Campaigns, Planning and Creation
You'll be able to get quick answers to “can you help me plan the details of my campaign?” and “how can I increase evergreen sales?” as well as troubleshooting any fiction you run into that prevents you from being consistent, reviews of your metrics to know what’s working/not working, and tangible guidance to get your mindset into its most unshakeable state.
👯 The Nook Slack Community for asynch support
We’ll see how many clients you enrolled in the last 3 months and identify exactly what you need in order to double your clients. We’ll map out the strategy for your first Sales Content Cycle and identify your exact evergreen and campaign needs and the strategy for each.
You’ll walk away with a complete roadmap for exactly what your focus is, what needs to be completed, and know what content you need to create each week of your plan.
Your content will convert higher and faster so you finally experience the breakthroughs you’re craving so you can serve more clients and have the content skill where you finally *know* increasing your sales is inevitable.
You’ll walk away with a complete roadmap for exactly what your focus is, what needs to be completed, and know what content you need to create each week of your plan.
Your content will convert higher and faster so you finally experience the breakthroughs you’re craving so you can serve more clients and have the content skill where you finally *know* increasing your sales is inevitable.
early bird bonus: join on or before tuesday, november 4
*You’ll receive early access to the curriculum that you can immediately use to improve your content but you’ll officially start on Wednesday, Nov 5 when we’ll have a Welcome Party and you’ll gain access to the content reviews, slack, and weekly calls.
Double Your Clients
Content Cycle Intensive
By joining anytime on or before Thursday, November 13 you’ll also get access to the Grow and Convert Your List in 30 Days Workshop on Friday, November 14.
We’re going to tackle the 3 big foundations so you don’t even have to watch the curriculum to start seeing results in your first 30 days:
Juicy AF messaging that takes your messaging from just clear to “I NEED THAT”
We’ll then create your idea bank filled with ideas you’ve never thought of that your potential clients are begging you to share!
We’ll map out your week-by-week plan for exactly what content you’re sending for the rest of the year so you can immediately grow and convert your list for the first time — or make your most email sales in a month yet before the year ends
We’re going to tackle the 3 big foundations so you don’t even have to watch the curriculum to start seeing results in your first 30 days:
Juicy AF messaging that takes your messaging from just clear to “I NEED THAT”
We’ll then create your idea bank filled with ideas you’ve never thought of that your potential clients are begging you to share!
We’ll map out your week-by-week plan for exactly what content you’re sending for the rest of the year so you can immediately grow and convert your list for the first time — or make your most email sales in a month yet before the year ends
Join on or before Thursday, November 14
Grow & Convert Your List in 30 Days Workshop
Snag these limited-time bonuses when you join
"Your feedback on my emails is life changing. Since I started following it, writing became easier (I can't believe how fast I am. It took me 1.5 hours to write 3 emails — I used to spend that on one email!), but also more people click the link in my emails.
Before Best Seller, no one did that. Not even out of curiosity."
- Marit V., Coach for Tech VAs
Turn Your Offers into Industry Best Sellers
Payment Plan
Pay in Full
12 months of access to....
⭐ The Curriculum to Create Your Best Selling Content
✍ Messaging, Content Cycle, & Content Reviews
🍵 Group Collaboration Calls
🧑💻 Content Cycle Planning & Content Creation Retreats
📝 Google Doc Workbooks & Guidebooks with Writing Frameworks, Campaign Strategy & Week-by-Week Plans, & Instant Repurposing Templates
🎧 Private podcast feeds for curriculum and calls
⏩ Accessibility features like speed control, captions, and searchable transcripts
👯 The Nook Slack Community
🐦 EARLY BIRD BONUS (Join on or before by 11/4): Double Your Clients Intensive
✨LIMITED TIME BONUS (Join on or before 11/14): Grow and Convert Your List Workshop
⭐ PAY IN FULL BONUS: 1:1 Content Intensive
⭐ PAY IN FULL BONUS: 1:1 Content Intensive
*Payments via Afterpay and Klarna qualify for the pay in full bonus
12 months of access to....
⭐ The Curriculum to Create Your Best Selling Content
✍ Messaging, Content Cycle, & Content Reviews
🍵 Group Collaboration Calls
🧑💻 Content Cycle Planning & Content Creation Retreats
📝 Google Doc Workbooks & Guidebooks with Writing Frameworks, Campaign Strategy & Week-by-Week Plans, & Instant Repurposing Templates
🎧 Private podcast feeds for curriculum and calls
⏩ Accessibility features like speed control, captions, and searchable transcripts
👯 The Nook Slack Community
🐦EARLY BIRD BONUS (Join on or before by 11/4): Double Your Clients Intensive
✨LIMITED TIME BONUS (Join on or before 11/14): Grow and Convert Your List Workshop
$2,000
6 payments of $350
Get on the interest list to receive the free training, The Repeatable Content Cycle That Converts Higher and Faster So You Have Best Selling Months and Launches and the invitation to join Best Seller with two limited-time bonuses!
For the past five years, I’ve helped coaches, consultants, and experts create content that leads to their best launches and evergreen sales months yet — whether they’re aiming for their first five-figure month or scaling to six-figure launches.
In 2022, I started my own agency and I became a content co-coach in 2 programs that had hundreds of clients in them, supporting a variety of different niches for service providers and coaches at all different levels.
I kept seeing high converting email content was the single most important piece of the entire strategy, yet generic templates, content prompts, and launch planners didn’t truly give someone the confidence to know what to say, how to create it and how to evaluate it for better results every time.
I created Best Seller to provide a repeatable system for converting your list — and adding enough right-fit leads to it — with your content so you have the skill that makes reaching every revenue milestone inevitable.
I’ve helped clients double their quarters, have their best months ever, and make their sales content feel like the easiest and funnest part of their business and I can't wait to help you do it too!
Hi I’m Jocelyn!
A money coach had her highest launch, 5-figure launch after a plateau
Emilie was doing everything right to grow her group program — creating content, emailing plenty, running a live webinar and growing her list. But her launches were hovering around the same amount. She realized she needed to make sure her content converted higher.
She joined Best Seller at the very start of her pre-launch period for one of her signature offers.
She immediately jumped in and followed the content strategy for the type of campaign she was running — an open cart/closed cart style launch with a live event (this is just one of the types of campaigns you can run).
She was overwhelmed with what to send, but the campaign guidebook gave her a week-by-week, day-by-day playbook and the Conversion Components Method guided her on exactly what to include in each piece of content.
⭐ She had the highest launch for her offer since launching it a year ago, having a 5-figure launch! This was also the highest launch she had for any offer, breaking double-digit enrollments for the first time 👏
Best Seller Client Wins
A leadership coach went from long nurture periods to having her best month yet, booking sales calls from email for the first time
Jill, is a leadership coach for senior leaders, and when we started working together, her content would go viral on LinkedIn and she was sending a weekly newsletter, but her list wasn't filled with aligned leads and none of her content was converting clients.
She was relying on cold outreach on LinkedIn and having lengthy sales calls and DM conversations over the course of months to convert clients — that wasn’t sustainable for the long-term or for the level of impact she wants.
I helped Jill plan a lead generation campaign and she added 200 right-fit clients to her list. She consistently created her weekly sales content and started booking calls and clients from her list for the first time, without lengthy (or multiple) sales calls or DM conversations — they showed up sold!
Within 6 months, Jill had the most sales calls and most conversions she’s had in a single month!
“Things are happening and it’s finally coming together. I’m thrilled!”
A dietitian went from plateaued monthly revenue & stagnating launches to nearly doubling her highest 5-figure launch and increasing her monthly sales
She was creating content consistently that spoke to the specific problems and challenges but it felt like no matter what she said, sales stayed the same, slowly trickling in.
We shifted her content to put a spotlight on her unique solutions, how they were different, and why it was more effective and aligned for their needs.
She started getting more leads than ever opting into her webinar funnel because they realized she had something different to offer them. Her monthly evergreen sales went from 3 to 8+ consistently.
We focused on highlighting her unique frameworks in her next launch and the client stories that showed who it worked for, and her 5-figure launch nearly doubled without changing anything else.
From relying on referrals and not ever converting her list to consistently creating content, running her first campaign, and booking sales calls from her content
When Katie, a Squarespace website designer, first joined Best Seller, she was getting most of her clients through referral.
But she wanted to create her own leads and sales. She was creating some social and email content already, but hadn’t converted clients through her email list yet and said, but couldn't find a content strategy that worked for her or a clear system to follow.
Katie started by focusing first on a weekly content system for writing her sales emails and repurposing that into sales content for her Instagram, and shared, "You’ve gotten my content creation to where I’m not just posting content but my content is actually doing a job."
She also decided to run a low-lift campaign to create some excitement around her offer and use it as an opportunity to more quickly turn completely cold leads she just added through ads she was running into much warmer leads (and some clients!).
Between her referrals and her content, she had the highest calls booked ever from in one month and booked in 6 new clients. She's now booking 2 months in advance!
A blogging strategist is consistently converting completely cold leads in days of them discovering her for the first time
Jana, a blogging strategist with a high-touch course, wanted to do a better job of tracking and showcasing her client results. As a course creator, she didn't have as much insight to their wins as a 1:1 coach or service provider has, so she needed a system to collect results and
She has created several case studies that show her clients experiencing the full transformation of her offer — landing clients from their blog content — that have converted new clients for her.
She made 10 sales from her new evergreen webinar funnel in the first 30 days, with clients saying they were influenced the case studies. She also consistently has "cold to sold" in 3 days or less coming through the funnel she created leveraging those case studies, with clients saying that's the reason they joined!
She’s also seeing conversions increase because she’s intentionally sharing the smaller wins and progress in as much of her content as possible, showing all of the incredible results she helps her clients experience bit and small.
Let's create your best selling content and turn your offers into industry best sellers
Get on the interest list to receive the free training, The Repeatable Content Cycle That Converts Higher and Faster So You Have Best Selling Months and Launches and the invitation to join Best Seller with two limited-time bonuses!
Frequently Asked Questions to See if It's a Right Fit for You
can you help me determine if this is right for me?
Absolutely!
You can reply to any of my emails with any questions you have or send me a direct message on Instagram (@scaleyourresonance)!
You'll be met with a no-pressure conversation to best determine your needs and if this program is right for you. Give me a few hours to respond :)
What type of offers does this work for?
This is designed to sell expert offers — group coaching programs, masterminds, 1:1 coaching, services (retainers and projects), courses and memberships (I've supported clients with each of these offer types and have sold both services and coaching offers).
The strategies work with high-ticket and low-ticket. I've sold offers ranging from $28 to $9,000.
It works for both B2B and B2C niches ranging from health and wellness to money, relationships, and marketing, design and systems.
This has worked for myself and clients with list sizes of under 300 to audiences over 350K.
The skills you learn apply to both evergreen and launching and you’ll learn how to create content for both.
What do I need to succeed in the program?
To succeed in the program, You should have a signature offer that you've already created or are ready to launch within 90 days — whether it’s a done-for-you service, group program, course, membership or intensive — that's rooted in your expertise.
For best results you should also have some kind of engaged audience somewhere, whether it's a social channel, podcast, or email list. It doesn't need to be big (I have a list under 400 and a following under ~1,000).
You can join and build your entire presence from scratch as well — I have clients doing that and support them with extra ideas for visibility. Your results will simply take a little longer to experience as that's part of the process we all go through, but we all need the skill of creating content that converts to ensure that as we grow, we're converting too.
Will the call times work for my timezone?
Best Seller currently has 8 countries and time zones represented!!
And the call times accommodate all of them (yes even you my Aussie friends!)
All 4 calls fit into any US time zone!
And the call times accommodate all of them (yes even you my Aussie friends!)
- 2 calls a month (one content creation retreat and one collaboration call) are at an Aussie-friendly time
- 2 calls a month (one content creation retreat and one collaboration call) are at an Europe/Africa friendly time
All 4 calls fit into any US time zone!
Create content that converts higher and faster and have your best selling months and launches
Get on the interest list to receive the free training, The Repeatable Content Cycle That Converts Higher and Faster So You Have Best Selling Months and Launches and the invitation to join Best Seller with two limited-time bonuses!
Paragraph
Paragraph