Build an Email List That Converts on Demand
Best Seller teaches you the the email strategy that quickly turns new-to-you subscribers into new clients with emails that have them running to buy anything you sell.
Your launches will grow. You’ll make sales on evergreen. And your funnel will actually convert.
All without needing to know what’s changed with the algorithms again.
This is for you if...
You’re working hard on your launches, but they’re hovering around the same number of clients
You want messaging that resonates and converts at scale so your launches can double
You write emails unsure of exactly what to say, what's missing, or why they're not buying — so you take a best guess
You want to know exactly what emails to send and how to write them to inspire aligned clients to opt in and join any offer you sell, at any price point, at anytime
Sales are slow — you keep hearing things like: “This is such a great offer…” but then they don’t buy.
You want to see people are joining your offer within days or a few short weeks of discovering you rather than lurking for months
You’re actively needing to sell in sales calls or DMs fielding endless questions and hesitations
People are joining without talking to you first or hopping onto sales calls saying “I knew I wanted to work with you before I even booked the call.”
You're launching but it's crickets once the doors close & you’re not sure what to share between to keep your audience hot and buying
You want sales outside big launches — building demand that drives weekly buys, not just when there's a discount or big push.
You’re creating content the day or week it goes live and then getting frustrated and overwhelmed.
You want a system that makes it easier for you to know what to create and how to create it so you can get ahead create efficiently.
You’re creating content the day or week it goes live and then getting frustrated and overwhelmed.
You want a system that makes it easier for you to know what to create and how to create it so you can get ahead create efficiently.
You’re scrambling to write emails the day you send them and then getting behind and overwhelmed when you get busy
You want a system that makes it easier for you to know what to write and how to create it so you can get ahead and get your calendar back.
Your clients are deciding who they trust most to support them.
They're looking for the fastest, easiest, most effective and most aligned path that will work best for them.
But if they can't see how your approach is different, that they align with your perspectives and values, or that it actually works for people just like them, they have no reason to follow you, opt-in, consume your content, or join your offer.
Your unique ideas. Your perspectives. Your approach. Your philosophies. Your vibe.
Why those are the very things that make your offer the best fit for them.
That's when they can see why YOU.
That’s when your offer becomes their only choice.
That's what you learn inside Best Seller.
There are thousands of experts who can get your clients the same outcome as you — if they can’t see how you differ, they have no reason to choose you
To make your offer their only choice, your emails needs to show what they can only get from you.
Best Seller is a 12-month group program for coaches, experts and service providers with 1:1 or group offers.
You'll learn how to grow and convert your list, write emails that grow your launches and give you more evergreen sales, and convert no matter what you sell, whether low ticket or high ticket or 1:1 or a group offer.
Not matter if you have a small list, regardless if you've never made sales from your emails, or even if you already convert your list pretty well, you will find the strategies that take you through your first email sale through making multiple five-figures a month or launch with your emails.
Become a Best Seller
Create Your Offer Messaging That Builds Instant Demand for Your Offer
Create your Offer Demand Message Map that gives you your key messaging points that make creating content easy and takes your content from just clear to activating a “f-yes” in your potential clients
What's Included
“Honestly the messaging prompts were unlike others I've done before (and I've done a lot of messaging work over the last year in various programs!)."
- Emilie N., money coach
- Emilie N., money coach
Understand exactly what your potential clients need to hear/see/feel to quickly — and excitedly — join your offer so you finally *know* what you need to say in your content
“Use Their Words" Onboarding Questions so you can resonate deeper in your content using their own words
Core curriculum module 1
Plan Your Sales Content Cycle to Shorten the Time Between “Just Found You” and “Just Joined!”
Learn how to plot your Sales Content Cycle to sell on evergreen or with one of the campaign types ranging from a signature launch to micro-campaigns to create excitement and keep momentum between larger launches
Use the Idea Builder to never get stuck without ideas, feeling like you don’t know what to say or why.
Core curriculum module 2
Use the Evergreen and Campaign Content Creation Docs to map your email ideas to each week so you know exactly what content to create every single week — no more decision fatigue
Create your Conditions for Consistency to plot out your needs, preferences, and calendar to ensure you follow through on your plan
Use the Analytics & Reflection Google Sheet and learn what data you should be tracking and actually how to evaluate and leverage it to make informed decisions moving forward on your content
Feeling proud that I'm getting into a groove with producing content regularly, and having your feedback is a good motivator to get it done.”
- Natalie T., membership growth strategist
- Natalie T., membership growth strategist
Write Emails That Sells on Evergreen or in Campaigns and Turns Subscribers to Clients
Never feel like you don’t know what to say or why — your Email Writing Frameworks will not only guide you on what needs to be included in each type of content but it breaks down why so you understand exactly what’s needed to inspire someone to join your offer.
“The conversion components make it so easy to draft emails, along with the week by week structure of what to send. Just removing those micro-decisions made content creation 10x easier! Cannot thank you enough for just TELLING ME what to send on each day (why is this so revolutionary?!)”
- Emilie N., Money Coach
- Emilie N., Money Coach
You’ll use the Instant Repurpose process to turn your emails into social content to help build your list when you need it
Core curriculum module 3
Use the Evergreen and Campaign Creation Docs to keep you so insanely organized you’ll wonder how you ever created content without them
Generate More Leads to Your List so You Have a Steady Flow of Right Fits Being Added
Create a High-Opt-in Lead Magnet that adds right-fits to your list and quickly warms them up to who you are and your approach
Learn how to create Lead Gen Experiments to find the right hooks and posts that add a larger volume of leads to your list
bonus resources
Run a Lead Gen Campaign to add 100+ subscribers to your list in 30 days
Create a Signature Series for a boost in leads or a consistent way to get reach and leads every week to build your following and showcase your orignal ideas
Collect and Craft Case studies that build trust quickly and build your reputation
Access to Case Study Sprint mini-course that teaches you how to quickly retroactively collect and craft high-converting case studies
Access to Case Studies That Speak mini-course for creating case study interviews that give you the ultimate messaging insights and convert clients from your blog, podcast and YouTube
bonus resources
How to craft your Case Study Emails, Social Posts, Sales Page Features so your work builds trust and credibility with completely cold leads
How to Choose Your Launch and Funnel Case Studies so you’re prioritizing the stories that your potential clients need to hear most
"You’ve gotten my content creation to where I’m not just posting content but my content is actually doing a job. I haven't been this intentional or consistent with my content ever in my business....I really feel like I've made a lot of progress quickly in the program.”
Katie L., website designer
Katie L., website designer
“I’m OBSESSED with these case studies. I would say this is one of the best investments I’ve made PERIOD.” - Emelie S., sales copy strategist
And these features for personalized and hands-on support
You’ll receive in-depth feedback on your messaging and all of your content so you have feedback every-step of the way to best ensure you have the right messaging points, topics that potential clients need to see, and content that attracts aligned leads and moves them to join your offer.
✍ Personalized Messaging, Strategy Content Reviews
Every 3 months, we’ll have the Sales Content Cycle Retreat and then every month we have a content creation retreat to finalize ideas and create content for the next 30 days. You’ll have live support and silent body-doubling time to get your plan and your content done. You’ll be in the habit of planning your Sales Content Cycles, reviewing your data, and consistently creating your content.
🧑💻 Monthly Group Sales Content Cycle Planning and Creation Retreats
These calls are designed for me to be a collaborator — as if I were your personal director of content. We’ll identify anywhere you are stuck in the content process and troubleshoot in real-time or put our brains together to come up with content ideas, refine your messaging, or identify client stories to tell.
🍵 Group Collaboration Calls
Dedicated Google Doc guidebooks for planning and creating evergreen months and each campaigns, with a step-by-step content plan and writing frameworks to follow, and keeping your organized
📝 Content Workbooks for Evergreen, Campaigns, Planning and Creation
You'll be able to get quick answers to “can you help me plan the details of my campaign?” and “how can I increase evergreen sales?” as well as troubleshooting any fiction you run into that prevents you from being consistent, reviews of your metrics to know what’s working/not working, and tangible guidance to get your mindset into its most unshakeable state.
👯 The Nook Slack Community for asynch support
Turn Your Offers into Industry Best Sellers
Payment Plan
Pay in Full
12 months of access to....
⭐ The Curriculum to Create Your Best Selling Email List
✍ Messaging, Content Cycle, & Content Reviews
🍵 Group Collaboration Calls
🧑💻 Email Planning & Creation Retreats
📝 Google Doc Workbooks & Guidebooks with Writing Frameworks, Campaign Strategy & Week-by-Week Plans, & Instant Repurposing Templates
🎧 Private podcast feeds for curriculum and calls
⏩ Accessibility features like speed control, captions, and searchable transcripts
👯 The Nook Slack Community
⭐ PAY IN FULL BONUS: 1:1 Content Intensive
⭐ PAY IN FULL BONUS: 1:1 Content Intensive
*Payments via Afterpay and Klarna qualify for the pay in full bonus
12 months of access to....
⭐ The Curriculum to Create Your Best Selling Email List
✍ Messaging & Content Reviews
🍵 Group Collaboration Calls
🧑💻 Email Planning & Creation Retreats
📝 Google Doc Workbooks & Guidebooks with Writing Frameworks, Campaign Strategy & Week-by-Week Plans, & Instant Repurposing Templates
🎧 Private podcast feeds for curriculum and calls
⏩ Accessibility features like speed control, captions, and searchable transcripts
👯 The Nook Slack Community
$2,000
6 payments of $350
For the past five years, I’ve supported coaches, consultants, and experts create emails that leads to their best launches and evergreen sales months yet — whether they’re aiming for their first five-figure month or scaling to six-figure launches.
I've made multiple 6-figures with an email list under 500 subscribers.
I've sold DFY services, 1:1 coaching and intensives, low ticket products, and a group coaching program.
I've sold offers ranging from $49 to $9,000 directly from email without needing a sales call.
All without ever going viral (or even posting on IG prior to 2026).
My list buys anything I sell because of the strategy I use.
And now, I'm helping you do the same inside Best Seller.
Hi I’m Jocelyn!
A money coach had her highest launch, 5-figure launch after a plateau
Emilie was doing everything right to grow her group program — creating content, emailing plenty, running a live webinar and growing her list. But her launches were hovering around the same amount. She realized she needed to make sure her content converted higher.
She joined Best Seller at the very start of her pre-launch period for one of her signature offers.
She immediately jumped in and followed the content strategy for the type of campaign she was running — an open cart/closed cart style launch with a live event (this is just one of the types of campaigns you can run).
She was overwhelmed with what to send, but the campaign guidebook gave her a week-by-week, day-by-day playbook and the Conversion Components Method guided her on exactly what to include in each piece of content.
⭐ She had the highest launch for her offer since launching it a year ago, having a 5-figure launch! This was also the highest launch she had for any offer, breaking double-digit enrollments for the first time 👏
Best Seller Client Wins
A leadership coach went from long nurture periods to having her best month yet, booking sales calls from email for the first time
Jill, is a leadership coach for senior leaders, and when we started working together, her content would go viral on LinkedIn and she was sending a weekly newsletter, but her list wasn't filled with aligned leads and none of her content was converting clients.
She was relying on cold outreach on LinkedIn and having lengthy sales calls and DM conversations over the course of months to convert clients — that wasn’t sustainable for the long-term or for the level of impact she wants.
I helped Jill plan a lead generation campaign and she added 200 right-fit clients to her list. She consistently created her weekly sales content and started booking calls and clients from her list for the first time, without lengthy (or multiple) sales calls or DM conversations — they showed up sold!
Within 6 months, Jill had the most sales calls and most conversions she’s had in a single month!
“Things are happening and it’s finally coming together. I’m thrilled!”
A dietitian went from plateaued monthly revenue & stagnating launches to nearly doubling her highest 5-figure launch and increasing her monthly sales
She was creating content consistently that spoke to the specific problems and challenges but it felt like no matter what she said, sales stayed the same, slowly trickling in.
We shifted her content to put a spotlight on her unique solutions, how they were different, and why it was more effective and aligned for their needs.
She started getting more leads than ever opting into her webinar funnel because they realized she had something different to offer them. Her monthly evergreen sales went from 3 to 8+ consistently.
We focused on highlighting her unique frameworks in her next launch and the client stories that showed who it worked for, and her 5-figure launch nearly doubled without changing anything else.
From relying on referrals and not ever converting her list to consistently creating content, running her first campaign, and booking sales calls from her content
When Katie, a Squarespace website designer, first joined Best Seller, she was getting most of her clients through referral.
But she wanted to create her own leads and sales. She was creating some social and email content already, but hadn’t converted clients through her email list yet and said, but couldn't find a content strategy that worked for her or a clear system to follow.
Katie started by focusing first on a weekly content system for writing her sales emails and repurposing that into sales content for her Instagram, and shared, "You’ve gotten my content creation to where I’m not just posting content but my content is actually doing a job."
She also decided to run a low-lift campaign to create some excitement around her offer and use it as an opportunity to more quickly turn completely cold leads she just added through ads she was running into much warmer leads (and some clients!).
Between her referrals and her content, she had the highest calls booked ever from in one month (12!). She's already booked in 3 of those clients, sent 4 proposals, and still has a couple calls left to have!
A blogging strategist is consistently converting completely cold leads in days of them discovering her for the first time
Jana, a blogging strategist with a high-touch course, wanted to do a better job of tracking and showcasing her client results. As a course creator, she didn't have as much insight to their wins as a 1:1 coach or service provider has, so she needed a system to collect results and
She has created several case studies that show her clients experiencing the full transformation of her offer — landing clients from their blog content — that have converted new clients for her.
She made 10 sales from her new evergreen webinar funnel in the first 30 days, with clients saying they were influenced the case studies. She also consistently has "cold to sold" in 3 days or less coming through the funnel she created leveraging those case studies, with clients saying that's the reason they joined!
She’s also seeing conversions increase because she’s intentionally sharing the smaller wins and progress in as much of her content as possible, showing all of the incredible results she helps her clients experience bit and small.
Frequently Asked Questions to See if It's a Right Fit for You
can you help me determine if this is right for me?
Absolutely!
You can reply to any of my emails with any questions you have or send me a direct message on Instagram (@scaleyourresonance)!
You'll be met with a no-pressure conversation to best determine your needs and if this program is right for you. Give me a few hours to respond :)
What type of offers does this work for?
This is designed to sell expert offers — group coaching programs, masterminds, 1:1 coaching, services (retainers and projects), courses and memberships (I've supported clients with each of these offer types and have sold both services and coaching offers).
The strategies work with high-ticket and low-ticket. I've sold offers ranging from $28 to $9,000.
It works for both B2B and B2C niches ranging from health and wellness to money, relationships, and marketing, design and systems.
This has worked for myself and clients with list sizes of under 300 to audiences over 350K.
The skills you learn apply to both evergreen and launching and you’ll learn how to create content for both.
What do I need to succeed in the program?
To succeed in the program, You should have a signature offer that you've already created or are ready to launch within 90 days — whether it’s a done-for-you service, group program, course, membership or intensive — that's rooted in your expertise.
For best results you should also have some kind of engaged audience somewhere, whether it's a social channel, podcast, or email list. It doesn't need to be big (I have a list under 400 and a following under ~1,000).
You can join and build your entire presence from scratch as well — I have clients doing that and support them with extra ideas for visibility. Your results will simply take a little longer to experience as that's part of the process we all go through, but we all need the skill of creating content that converts to ensure that as we grow, we're converting too.
What channels will I learn how to create this content for? Will it work for Instagram, LinkedIn, email, my podcast?
The strategies and type of content you learn in Best Seller will apply to any channel you show up on.
We'll be focusing on creating a high-converting list and repurposing the content to 1 primary social media channel so you can add enough right-fit leads to ensure your can grow your sales from your list.
You won't be told you have to create a video, that you have to do a specific trend, or you have to be on a specific channel — I'll help you uncover your unique style of showing up on social media that's low-lift and sustainable for you.
When are the calls and what if i can't attend?
Best Seller currently has 8 countries and time zones represented!!
And the call times accommodate all of them (yes even you my Aussie friends!)
All 4 calls fit into any US time zone!
If you can't attend the calls, you have access to an immense amount of asynchronous support from Content Reviews, Slack Support to voice message back and forth, and the coaching call replay in a searchable call hub along with a private podcast feed to listen to the live coaching on the go.
And the call times accommodate all of them (yes even you my Aussie friends!)
- 2 calls a month (one content creation retreat and one collaboration call) are at an Aussie-friendly time
- 2 calls a month (one content creation retreat and one collaboration call) are at an Europe/Africa friendly time
All 4 calls fit into any US time zone!
If you can't attend the calls, you have access to an immense amount of asynchronous support from Content Reviews, Slack Support to voice message back and forth, and the coaching call replay in a searchable call hub along with a private podcast feed to listen to the live coaching on the go.
Create the list that fuels your best selling months and launches
A 12-month group program for coaches and service providers to create sales content that converts higher and faster so you hit best selling months and launches, and make consistent — and consistently growing sales — inevitable.
You will have the skill to consistently create high-converting emails that sells any offer whether low ticket or high ticket, on evergreen or with campaigns/launches, and for any offer model from services to coaching programs.
You’ll learn how to grow and convert your list, make consistent sales from it, and see bigger jumps in your growth than ever before.
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