Build an Email List That Converts Clients on Demand
Doors are open with a One-On-One 2x Your Email Sales Intensive bonus until Wednesday, April 15 at 11:59 p.m. PDT!
Best Seller is the group program for coaches, experts, and service providers where you learn how to fill your email list with buyers, increase your email conversion rate, shorten the time from new subscriber to new client, and make your list your most consistent — and passive — source of sales for anything you sell.
No matter if you have a small list, regardless if you've never made sales from your emails, or even if you already convert your list pretty well, you will find the strategies that take you through your first email sale through having a 6-figure list
Your email list is the difference between your offer being a best-kept secret or an industry best seller
You are so good at what you do.
But somewhere between how good your offer actually is and what lands in someone's inbox your genius gets lost.
You haven't quite figured out how to take what makes your offer so extraordinary and communicate it to your list in a way that inspires dozens of them to join.
So your email sales are…
But somewhere between how good your offer actually is and what lands in someone's inbox your genius gets lost.
You haven't quite figured out how to take what makes your offer so extraordinary and communicate it to your list in a way that inspires dozens of them to join.
So your email sales are…
- Slow and unpredictable
- Plateaued and hovering around the same amount
- Dipping despite a growing list
- or non-existent because you still haven't figured out the disconnect
Clients don't just buy the result of your program or service — they buy how you'll get them there.
They're deciding who they trust to get them there. And what they're really looking for is the fastest, easiest, most effective, and most aligned path that will work best for them.
And when your emails can show them that your approach, your ideas, and your way of getting them there is that path — that's when your list stops lurking and starts buying.
We do that with 3 core elements in Best Seller.
If you want your subscribers clicking, replying, and running to join the day you open doors — your emails need to show them not just what you do, but why your way is the only path that makes sense for them.
1: Best Selling Offer Positioning That Resonates with Dozens of People
Your offer positioning needs to make people feel one thing: this is exactly what I need and I need it now. We do that by pinpointing what makes your offer urgent and unique — the exact angle that makes someone think this is my very next investment — so your messaging doesn't just feel clear, it feels so specific and so them that dozens of people at a time can't imagine joining anything else.
2: Best Selling Emails That Convert Cold Subscribers Quickly
Your emails need to deliver the exact insight and perspective someone needs to go from "I just found you" to "I just bought" — quickly, without them needing to lurk for months before they feel confident enough to join.
3: Foundational Funnel That Fills Your List With Your Best-Fit Buyers
Your lead magnet needs to make sure the right people find you, join your list for exactly the right reason, and go from completely cold to deeply aligned in a matter of days — so your list is always full of high-quality leads who are already halfway to becoming clients.
Best Seller is the group program for coaches, experts, and service providers where you learn how to fill your email list with buyers, increase your email conversion rate, shorten the time from new subscriber to new client, and make your list your most consistent — and passive — source of sales for anything you sell.
No matter if you have a small list, regardless if you've never made sales from your emails, or even if you already convert your list pretty well, you will find the strategies that take you through your first email sale through having a 6-figure list
Make Your List Your Best Seller
What's Included
Create Your Offer Messaging That Builds Instant Demand for Your Offer
Create your Offer Demand Message Map that gives you your key messaging points that make creating content easy and takes your content from just clear to activating a “f-yes” in your potential clients
“Honestly the messaging prompts were unlike others I've done before (and I've done a lot of messaging work over the last year in various programs!)."
- Emilie N., money coach
- Emilie N., money coach
Understand exactly what your potential clients need to hear/see/feel to quickly — and excitedly — join your offer so you finally *know* what you need to say in your content
“Use Their Words" Onboarding Questions so you can resonate deeper in your content using their own words
module 1
Create a Bank of the Exact Topics You Need to Increase Your Conversion Rate and Sign More Clients
Learn how to plot your Quarterly Email Sales Plan to sell to your list every single month using a combination of evergreen, email campaigns, and live launches that are best suited to your offer and selling style
Identify your Core Conversion Topics that you’ll use again and again to ensure you’re speaking to the things that will move clients to buy
Module 2
Turn 1 topic into multiple different ideas using the Idea Builder to never get stuck without ideas, feeling like you don’t know what to say or why, and so you have a bank of 50+ ideas within days of joining
“Feeling proud that I'm getting into a groove with producing content regularly, and having your feedback is a good motivator to get it done.” - Natalie T., growth strategist
Quickly Write Better Emails Faster So You Can Convert More Clients in Less Time
Learn the Conversion Components Method for knowing how to structure your emails to hit on exactly what potential clients need to hear/see/feel and why so you become a master at communicating in a way that inspires them to join
Use the Email Writing Frameworks for the quickest start when writing to know exactly what messaging needs to be communicated from start to finish
Module 3
“The conversion components make it so easy to draft emails, along with the week by week structure of what to send. Just removing those micro-decisions made content creation 10x easier! Cannot thank you enough for just TELLING ME what to send on each day (why is this so revolutionary?!)”
- Emilie N., Money Coach
- Emilie N., Money Coach
Leverage the Conversion Boosters to take “good” emails to “holy sh*t that’s good” copy that elevates the foundations and becomes the difference between slow email sales and your emails converting dozens of clients
Run Email Campaigns that Create Excitement for Your Potential Clients to Join
Learn 3 email-only campaign styles so you can choose what fits your needs and customize it to your style — no one size fits all box
Follow the Campaign Email Plan & Creation Guidebooks to know exactly what to send every day or week of your campaign
Module 4
Use the Live Launch email plans if you run webinar or challenge-style launch events so you can double your launch sales with your emails
Track your Campaign Evaluation so you know exactly what worked well and what didn’t so you can iterate and improve and know when to automate
"JOCELYNNNNNNNN! WIN! Somebody asked me if doors to the Profitable Creatives Club are open, one week before my webinar!!!"
- Emily H., membership leader for creative entrepreneurs
- Emily H., membership leader for creative entrepreneurs
Use the Evergreen Email Creation Docs to map your email ideas to each week so you know exactly what content to create every single week — no more decision fatigue
Leverage the Conditions for Consistency to plot out your needs, preferences, and calendar to ensure you follow through on your plan
module 5
Track your Evergreen Evaluations so you know exactly what worked well and what didn’t so you can iterate and improve and know when to automate
"I have a new member on evergreen!!! Woohoo!!!"
- Marit, Tech VA Coach
- Marit, Tech VA Coach
Make Weekly Sales While Selling on Evergreen to Book Out 1:1 Spots
Generate More Leads to Your List so You Have a Steady Flow of Right Fits Being Added
Create a Foundational Funnel that adds right-fits to your list and quickly warms them up to who you are and your approach
Learn how to create Lead Gen Experiments to find the right hooks and posts that add a larger volume of leads to your list
bonus module
Run a Lead Gen Campaign to add 100+ subscribers to your list in 30 days
"You’ve gotten my content creation to where I’m not just creating content but my content is actually doing a job. I haven't been this intentional or consistent with my content ever in my business....I really feel like I've made a lot of progress quickly in the program.”
Katie L., website designer
Katie L., website designer
Create a Signature Series for a boost in leads or a consistent way to get reach and leads every week to build your following and showcase your orignal ideas
Use the Repurposing Frameworks to turn your emails into social content that will add aligned leads to your list so you don't have to create all of your content from scratch
And these features for hands-on support
You’ll have the opportunity to get feedback on your messaging, sales pages, opt-in pages, and emails so you can best ensure you're applying the concepts and learnings to your business and learning what does and doesn't work through example.
✍ Asset REviews So you can learn by example
Once a month, we meet to implement something live together. I'll guide you through the process and provide personalized feedback each step of the way, whether we're creating a new lead magnet, planning out your quarterly sales plan, or creating assets to leverage AI.
🧑💻 Monthly Implementation Sessions
These calls are designed to collaborate where you need to bounce ideas off of an email pro — we’ll put our brains together to brainstorm topics, come up with your email campaign plan, or map out your new lead magnet - or anything else.
🍵 Group Collaboration Calls
Dedicated Google Doc guidebooks for planning and creating evergreen months and each campaigns, with a step-by-step content plan and writing frameworks to follow, and keeping your organized
📝 Email Workbooks for Evergreen, Campaigns, Planning and Creation
Voice note or leave written questions on exactly where you need help implementing and we'll collaborate back and forth (typically the same day) to get you unstuck and moving forward.
❓On-Demand Implementation Support in Slack
I’ll create a customized 2x Your Email Sales (or make your very first email sales) in 90 Days Roadmap with the exact focus areas that will make the biggest difference based on YOUR list, offers, and email sales skills.
During your intensive, we’ll go through your 90 Day Roadmap and we’ll immediately begin implementing it right there, together, so you leave with one of your biggest focus areas complete and ready to go.
🔥You'll you make your ROI back in Best Seller ASAP so you can start multiplying that ROI into profit.
🔥 You'll know exactly what to focus on first so you can double down on what will create the most momentum for you. Work smarter, not harder 💅
🔥And it’s going to make it possible for you to 2x your email sales in 90 days (or make your very first email sales)
During your intensive, we’ll go through your 90 Day Roadmap and we’ll immediately begin implementing it right there, together, so you leave with one of your biggest focus areas complete and ready to go.
🔥You'll you make your ROI back in Best Seller ASAP so you can start multiplying that ROI into profit.
🔥 You'll know exactly what to focus on first so you can double down on what will create the most momentum for you. Work smarter, not harder 💅
🔥And it’s going to make it possible for you to 2x your email sales in 90 days (or make your very first email sales)
Join by Wednesday April 15 at 11:59 p.m. to claim it
2x Your Email Sales
Done-With-You Intensive
Snag this limited-time bonus!
Make Your List Your
Best Seller
12 months of access to....
⭐ The Curriculum to Create a High-Converting List
✍ Asynchronous Messaging & Email Reviews So You Can Learn by Example
🍵 Weekly Group Collaboration Calls
🧑💻 Monthly Group Email Planning & Writing Retreats
❓ On-Demand Implementation Support in Slack
📝 Google Doc Email Workbooks for Evergreen, Campaigns, Planning and Creation
🎧 Private podcast feeds for curriculum and calls
⏩ Accessibility features like speed control, captions, and searchable transcripts
✨ LIMITED TIME BONUS: 2x Your Email Sales in 90 Days 1:1 Intensive
*Payments via Afterpay and Klarna qualify for the pay in full bonus
$2,000
or 4 payments of $500
Doors are open with a Done-For-You 2x Your Email Sales Intensive bonus until Wednesday, April 15 at 11:59 p.m. PDT!
For the past five years, I’ve supported coaches, consultants, and experts create emails that leads to their best launches and evergreen sales months yet — whether they’re aiming for their first five-figure month or scaling to six-figure launches.
I've made multiple 6-figures with an email list under 500 subscribers.
I've sold DFY services, 1:1 coaching and intensives, low ticket products, and a group coaching program.
I've sold offers ranging from $49 to $9,000 directly from email without needing a sales call.
All without ever going viral (or even posting on IG prior to 2026).
My list buys anything I sell because of the strategy I use.
And now, I'm helping you do the same inside Best Seller.
Hi I’m Jocelyn!
A money coach had her highest launch, 5-figure launch after a plateau
Emilie was doing everything right to grow her group program — creating content, emailing plenty, running a live webinar and growing her list. But her launches were hovering around the same amount. She realized she needed to make sure her content converted higher.
She joined Best Seller at the very start of her pre-launch period for one of her signature offers.
She immediately jumped in and followed the content strategy for the type of campaign she was running — an open cart/closed cart style launch with a live event (this is just one of the types of campaigns you can run).
She was overwhelmed with what to send, but the campaign guidebook gave her a week-by-week, day-by-day playbook and the Conversion Components Method guided her on exactly what to include in each piece of content.
⭐ She had the highest launch for her offer since launching it a year ago, having a 5-figure launch! This was also the highest launch she had for any offer, breaking double-digit enrollments for the first time 👏
Best Seller Client Wins
A leadership coach went from long nurture periods to having her best month yet, booking sales calls from email for the first time
Jill, is a leadership coach for senior leaders, and when we started working together, her content would go viral on LinkedIn and she was sending a weekly newsletter, but her list wasn't filled with aligned leads and none of her content was converting clients.
She was relying on cold outreach on LinkedIn and having lengthy sales calls and DM conversations over the course of months to convert clients — that wasn’t sustainable for the long-term or for the level of impact she wants.
I helped Jill plan a lead generation campaign and she added 200 right-fit clients to her list. She consistently created her weekly sales content and started booking calls and clients from her list for the first time, without lengthy (or multiple) sales calls or DM conversations — they showed up sold!
Within 6 months, Jill had the most sales calls and most conversions she’s had in a single month!
“Things are happening and it’s finally coming together. I’m thrilled!”
A dietitian went from plateaued monthly revenue & stagnating launches to nearly doubling her highest 5-figure launch and increasing her monthly sales
She was creating content consistently that spoke to the specific problems and challenges but it felt like no matter what she said, sales stayed the same, slowly trickling in.
We shifted her content to put a spotlight on her unique solutions, how they were different, and why it was more effective and aligned for their needs.
She started getting more leads than ever opting into her webinar funnel because they realized she had something different to offer them. Her monthly evergreen sales went from 3 to 8+ consistently.
We focused on highlighting her unique frameworks in her next launch and the client stories that showed who it worked for, and her 5-figure launch nearly doubled without changing anything else.
From relying on referrals and not ever converting her list to consistently creating content, running her first campaign, and booking sales calls from her content
When Katie, a Squarespace website designer, first joined Best Seller, she was getting most of her clients through referral.
But she wanted to create her own leads and sales. She was creating some social and email content already, but hadn’t converted clients through her email list yet and said, but couldn't find a content strategy that worked for her or a clear system to follow.
Katie started by focusing first on a weekly content system for writing her sales emails and repurposing that into sales content for her Instagram, and shared, "You’ve gotten my content creation to where I’m not just posting content but my content is actually doing a job."
She also decided to run a low-lift campaign to create some excitement around her offer and use it as an opportunity to more quickly turn completely cold leads she just added through ads she was running into much warmer leads (and some clients!).
Between her referrals and her content, she had the highest calls booked ever from in one month (12!). She's already booked in 3 of those clients, sent 4 proposals, and still has a couple calls left to have!
A blogging strategist is consistently converting completely cold leads in days of them discovering her for the first time
Jana, a blogging strategist with a high-touch course, wanted to do a better job of tracking and showcasing her client results. As a course creator, she didn't have as much insight to their wins as a 1:1 coach or service provider has, so she needed a system to collect results and
She has created several case studies that show her clients experiencing the full transformation of her offer — landing clients from their blog content — that have converted new clients for her.
She made 10 sales from her new evergreen webinar funnel in the first 30 days, with clients saying they were influenced the case studies. She also consistently has "cold to sold" in 3 days or less coming through the funnel she created leveraging those case studies, with clients saying that's the reason they joined!
She’s also seeing conversions increase because she’s intentionally sharing the smaller wins and progress in as much of her content as possible, showing all of the incredible results she helps her clients experience bit and small.
Frequently Asked Questions to See if It's a Right Fit for You
can you help me determine if this is right for me?
Absolutely!
You can reply to any of my emails with any questions you have or send me a direct message on Instagram (@scaleyourresonance)!
You'll be met with a no-pressure conversation to best determine your needs and if this program is right for you. Give me a few hours to respond :)
What type of offers does this work for?
This is designed to sell expert offers — group coaching programs, masterminds, 1:1 coaching, services (retainers and projects), courses and memberships (I've supported clients with each of these offer types and have sold both services and coaching offers).
The strategies work with high-ticket and low-ticket. I've sold offers ranging from $28 to $9,000.
It works for both B2B and B2C niches ranging from health and wellness to money, relationships, and marketing, design and systems.
This has worked for myself and clients with list sizes of under 300 to audiences over 350K.
The skills you learn apply to both evergreen and launching and you’ll learn how to create content for both.
What do I need to succeed in the program?
To succeed in the program, You should have a signature offer that you've already created or are ready to launch within 90 days — whether it’s a done-for-you service, group program, course, membership or intensive — that's rooted in your expertise.
For best results you should also have some kind of engaged audience somewhere, whether it's a social channel, podcast, or email list. It doesn't need to be big (I have a list under 400 and a following under ~1,000).
You can join and build your entire presence from scratch as well — I have clients doing that and support them with extra ideas for visibility. Your results will simply take a little longer to experience as that's part of the process we all go through, but we all need the skill of creating content that converts to ensure that as we grow, we're converting too.
What channels will I learn how to create this content for? Will it work for Instagram, LinkedIn, email, my podcast?
The strategies and type of content you learn in Best Seller will apply to any channel you show up on.
We'll be focusing on creating a high-converting list and repurposing the content to 1 primary social media channel so you can add enough right-fit leads to ensure your can grow your sales from your list.
You won't be told you have to create a video, that you have to do a specific trend, or you have to be on a specific channel — I'll help you uncover your unique style of showing up on social media that's low-lift and sustainable for you.
When are the calls and what if i can't attend?
Best Seller currently has 8 countries and time zones represented!!
And the call times accommodate all of them (yes even you my Aussie friends!)
All 4 calls fit into any US time zone!
If you can't attend the calls, you have access to an immense amount of asynchronous support from Content Reviews, Slack Support to voice message back and forth, and the coaching call replay in a searchable call hub along with a private podcast feed to listen to the live coaching on the go.
And the call times accommodate all of them (yes even you my Aussie friends!)
- 2 calls a month (one content creation retreat and one collaboration call) are at an Aussie-friendly time
- 2 calls a month (one content creation retreat and one collaboration call) are at an Europe/Africa friendly time
All 4 calls fit into any US time zone!
If you can't attend the calls, you have access to an immense amount of asynchronous support from Content Reviews, Slack Support to voice message back and forth, and the coaching call replay in a searchable call hub along with a private podcast feed to listen to the live coaching on the go.
Create the list that fuels your best selling months and launches
A 12-month group program for coaches and service providers to create sales content that converts higher and faster so you hit best selling months and launches, and make consistent — and consistently growing sales — inevitable.
You will have the skill to consistently create high-converting emails that sells any offer whether low ticket or high ticket, on evergreen or with campaigns/launches, and for any offer model from services to coaching programs.
You’ll learn how to grow and convert your list, make consistent sales from it, and see bigger jumps in your growth than ever before.
Paragraph
Paragraph