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Consistently publish case study stories that increase your client conversions on the marketing channels you’re already using and turn your signature offer into an industry best seller.
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You’re converting clients, but you’re working for it — you need to have sales calls or lengthy DM convos that reassure them they’re a right-fit
You’re growing your list, but it feels like your potential clients need to read 4 novels worth of emails over the course of months before they buy.
You’re hovering around the same amount of clients every launch or evergreen month
People are going through your evergreen funnel but you’re barely getting anyone to convert immediately
You feel like you’ve said everything you could possibly say to enroll clients, yet your have lurkers who still haven’t jumped on your offer even though you know its soooo good.
You’re your clients’ favorite coach or service provider because they’re experiencing incredible results but…
Sales are slow — It’s giving the first half of A Court of Thorns and Roses.
Break through your launch or evergreen plateaus because your library of case study stories makes your offer the obvious pick
Have strangers checking out faster than Rebecca Yarro’s next release — without them needing to ask you a ton of questions in the DMs or on a sales call to see if it’s a right fit for them
You know you have a best seller in your hands and its possible for you to…
Have more clients referring people to you than people who have told you to read one of Emily Henry’s books
Build a reputation for results that makes you the trusted choice for the most lucrative collaborations and visibility opportunities
And ultimately turn your offer into an industry best seller that flies off the shelf
Every best selling offer has a library of case study stories that gets clients checking out faster than Rebecca Yarro's next release.
Case studies tell the story that shows your offer creates results for clients just like them.
That’s what builds instant credibility, overcomes their biggest hesitations about joining, and increases your conversions with even the coldest leads.
Without the right case studies, potential clients aren’t seeing themselves as the type of person who can experience those results.
And if they don't see that, they won't ever buy.
Conversion Context
The details that your potential clients relate to that overcome their fears and objections to joining with evidence that your offer works for clients just like them
04.
Client Case Study Stories
Share four types of case study stories that provide evidence to potential clients that your offer will work for people just like them
03.
Collection System
The client data and insights you need to be capturing from start to finish to provide the details needed in your stories that will convert
02.
Trackable Offer Goal
Your Offer Goal needs to be trackable (even if you don't have a metric to track) so there is an easily identifiable moment when clients know they've achieved it.
01.
To tell your best selling client stories you need...
I'm a journalist turned case study and content consultant.
As a journalist, I had a specialization in profile writing — aka telling in depth stories about a person.
I loved experiencing someone’s story and how much it got me to care about the topic.
When I ended up becoming a content manager, case studies were a natural part of the strategy I would use for my clients because they felt like the most important piece of content I could possibly create for an expert business.
And my hunch was right. Case studies have proven to consistently be the highest converting content for my clients — regardless of niche, audience size, format, or offer type.
Now I’ve supported dozens of my own clients with their case studies and have coached in other group programs where I’ve reviewed hundreds of case studies for all different types of coaches and online service providers ranging in size from a handful of clients to hundreds of clients.
And this has allowed my clients to create their best selling content.
Hi, I'm Jocelyn
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Full-Service Content Strategy
Every Detail Managed
A leadership coach converted 2 clients into her hybrid group program, generating $17,000 in 30 days of sharing her first case study with a small audience.
Jill had dozen written and video testimonials prior to working with me, but she never had anyone say they applied or joined her program because of them.
Within a month, she published her first case study interview podcast episode and within 30 days of it going live, she converted 2 clients from that single case study into her highest coaching package available, which was $8,500. At the time, her podcast only had 30 subscribers!
She’s now consistently writing case study emails every month and also publishing regular case study interviews on her podcast. She shared she’s been getting more inquires than ever.
Within a month, she published her first case study interview podcast episode and within 30 days of it going live, she converted 2 clients from that single case study into her highest coaching package available, which was $8,500. At the time, her podcast only had 30 subscribers!
She’s now consistently writing case study emails every month and also publishing regular case study interviews on her podcast. She shared she’s been getting more inquires than ever.
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Full-Service Content Strategy
Every Detail Managed
A mindful eating dietitian went from a 3% to 10% conversion rate on her evergreen webinar funnel, increasing monthly clients she was enrolling from the same amount of leads and allowed her to nearly double her next launch.
McKel wasn't sure what to do to increase sales other than to grow her audience so more people were going through the funnel, but even though she was able to do that and was getting a couple hundred people onto her list every month, because she was getting colder traffic, she wasn't seeing the sales increase as well.
I worked with her to identify her top highest converting case studies she needed so potential clients could see themselves as being just like her successful clients, giving them the confidence to join. She created those and we added them to her webinar funnel and sales page and immediately noticed a jump in her conversion rate.
I worked with her to identify her top highest converting case studies she needed so potential clients could see themselves as being just like her successful clients, giving them the confidence to join. She created those and we added them to her webinar funnel and sales page and immediately noticed a jump in her conversion rate.
Full-Service Content Strategy
Every Detail Managed
A psychedelic guide went from a 4-month sales slump to converting 2 clients in 7 days of her first case study and generated 5 figures in revenue.
Before working with me, it took her a long time to convert clients (usually months of them being on her email list) and she was discounting her offer from $3,000 to as low as half the price to do so. She didn’t want to discount anymore, so she stopped, but that led to going 4 months without a new client.
She recorded her first case study interview and she had it live within the first month of working together. Exactly 1 week after publishing that case study, she had 2 clients join her $3,000 offer because of the case study.
Not only did they both join the offer, they both re-signed a few months later — one into the same offer, and the other into a higher-level offer.
This one case study interview brought in 5 figures of revenue just from those 2 clients alone, plus she’s able to continuously reuse that case study and story in multiple ways to create more sales.
She recorded her first case study interview and she had it live within the first month of working together. Exactly 1 week after publishing that case study, she had 2 clients join her $3,000 offer because of the case study.
Not only did they both join the offer, they both re-signed a few months later — one into the same offer, and the other into a higher-level offer.
This one case study interview brought in 5 figures of revenue just from those 2 clients alone, plus she’s able to continuously reuse that case study and story in multiple ways to create more sales.
make your offer a
Best Seller is a 12-month group program for coaches and service providers to tell client stories that increases your conversions and turn your offer into an industry best seller.
Within the first 30 days, you’ll create at least 5 case study stories that you’ll immediately use
Potential clients will no longer need to follow you for months or need lengthy sales conversations before they join.
Within the first 30 days, you’ll create at least 5 case study stories that you’ll immediately use
- In your next launch to have your highest increase in enrollments yet
- In your evergreen funnel to increase your conversion rate
- On your sales page to close those lurkers
Potential clients will no longer need to follow you for months or need lengthy sales conversations before they join.
Get the free training
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You’ll immediately learn how to collect case studies from your past and current clients with the right Conversion Context so you can publish multiple pieces of case study content within the next 7 to 30 days to increase your evergreen or launch sales.
Collect Results and Publish 5+ Case Studies in 30 Days
Craft Your Best Selling Case Study Stories
You’ll learn how to create the 4 different types of case study stories and how to know exactly what Conversion Context is needed to inspire right-fit clients to join your offer.
You’ll be guided step-by-step through each part of the story and how to adapt it for emails, social posts, and blogs so you can share these stories anywhere you show up.
Present Your Client Stories On Your Sales Page
Present your case studies in short features on your sales page so you can convert your hottest leads. You’ll have headline formulas, blurb templates, and design recommendations for how to present them in a way that quickly gets dream clients hitting the “join now” button.
Conduct Case Study Interviews
Convert right-fit clients faster using video and/or audio interviews that provide a more in-depth story of what it’s like to be inside of your offer. You’ll know exactly what to include in each interview, how to make them valuable to both potential and current clients, and how to get clients to watch or listen to them.
Unlimited Case Study Content Reviews
You’ll be able to submit any piece of content that features your client results for review to ensure your stories will resonate with your dreamiest clients.
Plus these features to help you tell your best selling stories faster and easier
Weekly Action Retreats to implement
These aren't your average Q&A call. Action Calls combine a bit of teaching to ensure what you’ve learned is integrated plus time to implement to stay accountable.
The Nook
Slack Community
You can pop your questions in at anytime to receive coaching support between Action Calls
The Best Seller List
When you increase your conversions by 20% from case studies, you’ll be added to the Best Seller List and gain access to bonus trainings that will help you leverage your client stories even more to create more results.
Case Study Creation Guidebooks & templates
You’ll receive guidebooks that break it down each of the the 4 different types of case studies for email and social, blogs, interviews and sales page features. Plus GPTs are coming soon to help you create these even faster!
Turn Your offer into a Best Seller
5 PAYMENTS
$500
pay-in full
$2,500
Get the free training
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A business coach duo for social media managers published their first case study email and converted 2 clients directly from it within their first 2 weeks.
What to expect in your first 30 days
A 1:1 coach who works with doctors completed her first 3 case study interviews within her first 30 days.
A podcast pitching agency had their new system set up to collect results form their new clients within 10 days.
A copywriting coach had 5 yesses for case study interviews within the first week to prep for her next launch.
A psychedelic guide published her first interview and converted 2 completely cold leads who found her that week,
A leadership coach published her first case study interview on her podcast and converted 2 clients
This is best for high-ticket offers like group coaching programs, masterminds, 1:1 coaching, done-for-you services (retainers, intensives, or projects), and courses.
I've worked with clients in both B2B and B2C niches. I've supported clients creating case studies on all channels including email, social, YouTube, podcasts, and webinars. And I've supported clients with audience sizes of under 500 to over 500k.
All of them experienced results directly (and indirectly) from their case study content.
What type of offers does this work for?
FAQs
I already have a tracking system — how is this different?
Yes! The majority of the clients I’ve supported with case studies are not in a B2B niche and don’t have a single metric like sales that’s trackable.
It’s actually even more important to leverage case study stories when you don’t have a metric-based goal because it’s not as easy to showcase your results.
I have 4 different options for how to capture before, during, and after data depending on your unique offer goal and offer model.
I’ve worked with clients like a psychedelic guide, dietitian, Bar exam coach, and leadership coach to name a few.
Case studies created direct clients for each of them and they were able to find more clients then they expected to talk about their personal stories, even when it was sensitive topic.
My offer doesn’t have a “trackable” metric like sales — will case studies work for me?
Just tracking a metric, asking for feedback, or seeing what progress they’ve made in the program doesn’t give you the information for a case study.
I’ve had several clients come to me with tracking systems in place, but they weren’t designed to specifically gather the context that’s needed from clients to tell case study stories.
You'll be guided on how to update your current tracking system to integrate the right forms and questions so you're collecting what you need specifically to craft case study stories.
Can I do this for a new offer?
If you're just getting started in business, I recommend having at least 5 clients in your new offer who have achieved the Offer Goal or made substantial progress towards it.
If you are an established coach or service provider who has already gotten great results and sold dozens of clients into another, this would be effective to set up for a brand new offer as well as your established offer.
I’m in a different time zone, how will I be supported?
The weekly, live Action Calls are currently at 9 a.m. MST (subject to change at anytime), accommodating many time zones across USA and Europe.
If you can’t attend the live calls, you can access coaching support inside Slack (M-F) and get coaching on anything you need within the program.
You can also submit all of your content for review, and receive feedback within 72 hours or less.
I have a question that's not answered here. How can I ask it?
I'd love to answer any questions that will help you discern if this is a right-fit for you!
You can send me a written or voice message on Instagram at @scaleyourresonance.
I also recommend watching my free training as the training as well as the email sequence answer the most common questions!
Get the free training
Doors Open Soon - Get on the Waitlist for the Free Training
Ready to tell the stories that will turn your offer into a best seller?
The doors will officially be opening for the group launch in the coming weeks, but you can join Best Seller now by purchasing a Done-For-You Set Up for $500 off the regular price!
You'll receive everything in the program, plus a 1:1 intensive to develop your Collection System and I'll build it for you.
Get the free training
Doors Open Soon - Get on the Waitlist for the Free Training
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