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A 12-month group program for coaches and service providers to create content that showcases your unique approach and perspective so you stand out, attract aligned leads to your list and convert them into your offers every month.
Join now to claim your DFY Client Story Collection System Kickstart!
Create Content That Breaks Through Sales Plateaus
- You’re enrolling clients every launch, but the number has barely budged or maybe even dipped
- You know your content will eventually sell, but it takes months of nurturing before anyone is ready to buy
- You’re making sales, but it’s taking way too much time, energy, and one-on-one conversations to get people to say yes.
- You’re getting great questions in the DMs — people are curious about your offer, but ultimately walk away or say they’ll “come back later.”
You want to help as many clients as possible but right now your launches and evergreen months are hovering around the same amount
The fastest way to inspire an aligned client to join your offer is to show your “can’t-get-anywhere-else” solutions and why that’s the best way for your best-fit clients
Clients don’t just buy the result of your program or service — they buy how you’ll get them there.
They're deciding who they trust to get them there and what they’re really looking for is the fastest, easiest, most effective, and most aligned path that will work best for them.
What makes your offer different is what makes it sell.
When they can’t see how your approach is different, why that’s a better-fit for them, or that it works for clients just like them, they’ll default to doing it themselves, hire someone cheaper or more familiar, or just head to Chat GPT.
Your content needs to show them how your approach is different and why it’s the best fit for them specifically.
Who you are as a person is what moves you from “expert on a pedestal” and start becoming their most aligned guide while still conveying credibility.
Through content rooted in your lived experience, core values, and credibility points, you’ll attract the people who vibe with your style and repel the ones who don’t while building instant credibility in the process.
Your potential clients are after a specific result, but they have dozens of ways they can get there.
We’ll focus on creating content that showcases your unique approach, solutions, and perspectives and how they create the outcomes they’re after in an easier, more aligned way so they see your offer as the only choice for them.
Your clients are searching for solutions to what’s keeping them stuck now — and chasing a result that finally moves them forward.
We’ll position every piece of content to speak directly to the “purchase-worthy” problems they’re actively trying to solve, while drawing a clear line to the meaningful transformation they’re after so they see your offer as their next investment rather than a nice-to-have.
01. Problem & Transformation alignment
To do this, you need Content that POPS
Inside Best Seller, you’ll use the Content that POPS framework to stand out, attract more aligned leads and convert them into clients faster.
02. Original Approach, Solutions, and Perspectives
03. Personal Experience and credibility
Your potential clients need the conviction in themselves that they can experience the result they desire.
You’ll learn how to infuse your content with proof that it’s possible for clients just like them to achieve the outcomes they’re after.
By showing success stories, they build the belief that it’s possible for them to achieve it too, while positioning your offer as the best way to create that outcome in their own life.
04. Success Stories
Dream clients are joining without needing a bunch of back-and-forth in your DMs or sales calls to figure out if it’s the right fit
New leads who recently found you converting in days or weeks rather than months
When you shift your content to follow the Content that POPS framework, your offer from on their wish list to being their next investment
You’re getting more leads than ever because your content is actually resonating and getting traction
You’re finally breaking through launch and evergreen month plateaus and setting a new “best yet” sales record for yourself
You'll notice...
For the past five years, I’ve helped coaches, consultants, and experts create content that leads to their best launches and evergreen sales months yet — whether they’re aiming for their first five-figure month or scaling to six-figure launches.
Before building my own business, I was the marketing manager for a coaching company, responsible for everything from daily Instagram posts to full evergreen funnels. I helped grow that program to over 100 clients in just 18 months.
In 2023, I never knew where my next client would come so in 2024 I made it my goal to get clients every month. And I did it, enrolling 1 every month and by September, signing multiple for the rest of the year.
This year, I launched my first group program and I’m on the journey of building this monthly momentum for multiple monthly sales every single month.
So whether you’re trying to book more clients for your service, break through a plateau for your group program, or finally hit your stretch launch goals — I’ve been in it, too.
If your work creates meaningful transformation in people’s lives or businesses, your content should help more people say yes to it.
Let’s make sure it does.
Hi, I'm Jocelyn
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Full-Service Content Strategy
Every Detail Managed
A leadership coach went from long nurture periods and low email conversions to getting & closing more sales calls and having her best launch yet
“Things are happening and it’s finally coming together. I’m thrilled!”
She was struggling to book sales calls even though she has a large LinkedIn following and content that goes viral. She struggled to move followers onto her email list and had never converted anyone from her list into her group program — she only sent a weekly newsletter.
We developed an evergreen content strategy for her that was sustainable and she started selling to her email list consistently. She started booking more consistent sales calls from her content (rather than from DM outreach).
She just had her best month ever, booking 5 clients who showed up to the sales call ready to buy, which was different from her norm of needing to nurture them for a couple months.
She was struggling to book sales calls even though she has a large LinkedIn following and content that goes viral. She struggled to move followers onto her email list and had never converted anyone from her list into her group program — she only sent a weekly newsletter.
We developed an evergreen content strategy for her that was sustainable and she started selling to her email list consistently. She started booking more consistent sales calls from her content (rather than from DM outreach).
She just had her best month ever, booking 5 clients who showed up to the sales call ready to buy, which was different from her norm of needing to nurture them for a couple months.
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Full-Service Content Strategy
Every Detail Managed
A dietitian went from plateaued monthly revenue & stagnating launches to nearly doubling her highest 5-figure launch and increasing her monthly sales
She was creating content consistently. But it felt like no matter what she said, sales stayed the same, slowly trickling in.
We shifted her content strategy and she started getting more leads than ever opting into her webinar funnel because they realized she had something different to offer them. Her monthly evergreen sales went from 3 to 8+ consistently.
We focused on highlighting her unique frameworks in her next launch and the client stories that showed who it worked for, and her 5-figure launch nearly doubled without changing anything else.
We shifted her content strategy and she started getting more leads than ever opting into her webinar funnel because they realized she had something different to offer them. Her monthly evergreen sales went from 3 to 8+ consistently.
We focused on highlighting her unique frameworks in her next launch and the client stories that showed who it worked for, and her 5-figure launch nearly doubled without changing anything else.
Full-Service Content Strategy
Every Detail Managed
I went from never knowing when my next client would convert to making consistent high-ticket sales every month for the last 17 months with an email list under 350 & pivoting my niche and offers
In 2023, my sales for my done-for-you service were all over the place. I had booked out an entire quarter before it started, then I got caught up in delivery and not selling and signing 1-2 the next quarter.
I never felt confident that I *knew* clients were in the pipeline and would be booking in.
So last year, I had 1 goal in my business: make monthly sales for my signature offer inevitable.
The first half of the year, I signed a new client every month that had a $9,000 investment that led into my $1,500/mo retainer service.
In August, I started selling a $2,500 done-with-and-for-you intensive and by September, I was booking multiple clients in a month for the rest of the year. In Feb 2025, I launched my group program, Best Seller, and I’ve maintained signing at least 1 high ticket client every month for 17 months.
I never felt confident that I *knew* clients were in the pipeline and would be booking in.
So last year, I had 1 goal in my business: make monthly sales for my signature offer inevitable.
The first half of the year, I signed a new client every month that had a $9,000 investment that led into my $1,500/mo retainer service.
In August, I started selling a $2,500 done-with-and-for-you intensive and by September, I was booking multiple clients in a month for the rest of the year. In Feb 2025, I launched my group program, Best Seller, and I’ve maintained signing at least 1 high ticket client every month for 17 months.
make your offer a
Best Seller a high-touch, highly collaborative group program for coaches and service providers to create sales content that attracts aligned leads onto your email list and converts them into clients for your signature offers faster so you can build from 1 to multiple high-ticket sales a month.
Whether you sell on evergreen, launches, or a mix of both, you’ll learn the skills that work on any type of content on any channel and have detailed step-by-step guidebooks on how to create your best-selling emails and social content.
Whether you sell on evergreen, launches, or a mix of both, you’ll learn the skills that work on any type of content on any channel and have detailed step-by-step guidebooks on how to create your best-selling emails and social content.
Join now!
Join now to claim your 1:1 Intensive!
Within your first week you will:
Create messaging showcases what makes your offer urgent, unique, and their most aligned fit, so you can immediately increase demand and trust
Within your first month you will:
Plan and create a month's worth of content across your primary social channel and email so you can attract new, aligned leads and start converting them
Within your first 90 days you will:
Break through your launch or evergreen plateaus and finally shake lurkers off your list and quickly convert even the newest leads into your offer
12 months of total support
Plus, you'll have 9 more months of access to the program (12 months total) so you can have the tools, feedback, and support you need be a best-seller in every season.
You’ll uncover the specific problems your audience is already trying to solve, and how to position your can’t-get-anywhere-else approach as the fastest, easiest, most aligned path to their next right move — so more people say yes without second-guessing.
Create Your Offer Messaging That Builds Demand for Your Unique Approach
Plan Your Content using the Content MVP (Minimal Visibility Plan)
The Content Minimal Visibility Plan that ensures every week you’re hitting on the content your potential client needs to see in order to convert.
It's just 3 types of content every week you learn how to execute for attracting leads on your primary social media channel and converting y our email list into clients.
The Curriculum that Will Guide You To Create Your Best Selling Content
Plus Bonus Modules
You’ll learn the Content Components Method for creating highly effective content across any channel and how to apply to any piece of content whether your goal is growth, lead generation, or sales.
You’ll be guided step-by-step through writing high converting sales emails and social content.
Create Content That Attracts New Leads to Your List & Converts Them
A Content Campaign is an intentional period of time where you’re doing something outside of your norm to generate leads or sales to create a boost.
You’ll learn how to run simple content campaigns for a “launch”, a pop up promotion and a lead generation campaign
Leverage Campaigns for a Boost in Leads or Sales
Client Stories Tools
- Create a Client Story Collection System to track progress — and the stories behind it — and their final results
Lead Gen Tools
- High-Converting Lead Magnet Creation
- Manychat tutorial
Sales Asset Tools
- Elevate Your Sales Page Copy and Present Your Client Stories Effectively
Unlimited Content Reviews
Ensure you're properly positioning your content to build demand, credibility, and urgency for your offer
Plus these features for personalized & hands-on support
Weekly Group Collaboration Calls
Collaborate with me live on anything you need support on from working through a mindset block, brainstorming ways to use your client stories or revamping how you present your stories on your sales page
Monthly Group Content Creation Retreats
Planning your sales content for the month, identifying client stories, and creating your content to sell your offers on email and your other channels
Monthly Progress Report &
Action Plan
Every month, you'll share your stats, the actions you took (or where you got stuck) and I'll create a personalized action plan for what to focus on for the next 30 days so you're always progressing.
Content Creation Guidebooks & Templates
Step-by-step workbook of how to create the different types of clients stories and sales content for your email and social content, sales page, blogs and interviews
The Nook Slack Community
Receive coaching support between calls and connection with your new besties inside the community
I want you to have the best client stories to leverage as quickly as possible, so when you join at any point throughout the launch, you’ll receive a 1:1 Done-For-You Kickstart of Your Client Story Collection System so you have new client stories to tell within 7 days.
I’ll develop your strategy and progress and case study questions so you can track client outcomes — and the stories behind them — so you have more stories to tell that will make your content convert higher.
Done-For-You Kickstart of Your Client Story Collection System So You Have New Client Stories to Tell Within 7 Days
launch-only
bonus Ends 6/19
In this 1:1 session, we’ll review your messaging and content to identify exactly why your content hasn’t been growing your launches or evergreen months.
We’ll update your offer messaging to fill in these gaps so you never create a piece of content that doesn’t hit on your most effective selling points again. We’ll also identify your next 5 content ideas that will fill in these gaps. You’ll be able to create and schedule them across your channels within a week so you can immediately attract more aligned leads and quickly convert them into your best-fit clients.
You must register for the workshop to be eligible for this!
1:1 Conversion Content Break Through Intensive
PAy-in-Full
Bonus
Turn Your Offer Into a Best Seller
6 payments
$350
pay-in full
$2,000
Join now!
Join now to claim your DFY Client Story Collection System Kickstart!
"I would say this is one of the best investments I've made PERIOD."
- Emelie S.
Quick Wins and Kind Words
A psychedelic guide published her first piece of content using my approach and converted 2 completely cold leads who found her that week, bringing in $6,000 after a 4 month sale slump. Both resigned - one into the same offer and one into another offer bringing in another 5-figures just from that one piece.
A leadership coach with a small audience had 2 clients sign into the highest tier of her group coaching program, bringing in multiple-5 figures within the first month.
A blog course creator added strategic client stories in her new funnel and 2 of the first clients who converted through it mentioned those stories as why they bought.
A business coach duo for social media managers sent one email using this approach and converted 2 clients directly from it within their first 3 weeks.
I can HIGHLY recommend Jocelyn's case study program. It's so good."
- Jana O.
"I finally feel like I'm understanding what converts and seeing things start to work. I appreciate all of the support and reviews you've given me. "
To succeed in the program, you should have a signature offer — whether it’s a done-for-you service, group program, course, membership or intensive — that is rooted in your expertise.
You don’t need to have a big email list (I’ve made high-ticket sales every month for 18 months with an email list under 400). You don’t need a big social following (I got ~1,000 followers on Threads).
Those who experience the fastest results, typically are already sharing at least a weekly email and social post.
What do I need to succeed in the program?
FAQs
What channels does this work for? Will it work for Instagram, LinkedIn, email, my podcast?
This approach is designed to work for any type of offer that sells your expertise like group coaching programs, done-for-you services, done-with-you intensives, memberships, and the like and I’ve worked with every one of those types already.
I’ve also worked with clients in both B2B and B2C niches ranging from health and wellness to money, relationships, and marketing, design and systems.
This has worked for myself and clients with list sizes of under 300 to audiences over 350k.
The skills you learn apply to both evergreen and launching and you’ll learn how to create content for both.
As long as you’re selling your expertise in some way, the principles you learn here will apply to selling a $9 digital product to a $10,000 program or service.
What type of offers does this work for?
The strategies and type of content you learn in Best Seller will apply to any channel you show up on.
An effective content strategy is 90% the same across any channel for any goal.
It’s what we say, how we position it, and why it matters to our ideal client.
10% of that strategy is channel-specific execution — how we create it to perform best for each channel.
Our goal is to create content that adds leads to your email list and converts your email list.
You’ll learn how to apply the strategy for email and also how to apply it to your social content to generate leads. You won’t be told you have to create a video, that you have to do a specific trend, or you have to be on a specific channel — I’ll help you uncover your unique style of showing up on social media that’s low-lift and sustainable for you.
Can I do this for a new offer?
If you're just getting started in business, I recommend having at least 5 clients in your new offer that you've launched through a beta. That way, you know your offer is validated.
If you are an established coach or service provider who has already gotten great results and sold dozens of clients into another, this would be effective to set up for a brand new offer as well as your established offer.
I’m in a different time zone, how will I be supported?
The weekly, live Collaboration Calls are accommodating all time zones across USA and many across Europe.
If you can’t attend the live calls, you can access coaching support inside Slack (M-F) and get coaching on anything you need within the program.
There's also asynchronous content reviews and monthly reports where you receive 1:1 feedback.
I have a question that's not answered here. How can I ask it?
I'd love to answer any questions that will help you discern if this is a right-fit for you!
You can send me a written or voice message on Instagram at @scaleyourresonance.
I also recommend reading my emails as I go in-depth in each one to provide as much transparency about my approach, what's included, and my style!
Join now!
Join now to claim your DFY Client Story Collection System Kickstart!
Let's build your content strategy for consistent monthly sales
Join Now!
Join now to claim your DFY Client Story Collection System Kickstart!
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