Build an Email List That Converts Clients on Demand
Best Seller is the group program for coaches, experts, and service providers where you learn how to fill your email list with buyers, increase your email conversion rate, shorten the time from new subscriber to new client, and make your list your most consistent — and passive — source of sales for anything you sell.
No matter if you have a small list, regardless if you've never made sales from your emails, or even if you already convert your list pretty well, you will find the strategies that take you through your first email sale through having a 6-figure list
Doors reopen for the waitlist on Tuesday, April 7 with a Done-For-You 2x Your Email Sales Campaign Plan bonus!
I knew when I started my own business chasing the big audience first wouldn’t give me sales even though I was starting with no list or following.
I focused on getting just visible enough to get a handful of people onto my list and developing the skill to convert them into my own offer.
The result?
Multiple six figures with fewer than 450 subscribers, converting multiple clients into my high-ticket offer every month and making sales for anything I sold from digital products, retainers, intensives, and group programs ranging from $9 to $9,000.
And I did it without Instagram, a YouTube channel, a weekly podcast, a photoshoot or marketing team.
I was a director of content for a coach with massive visibility — hundreds of thousands of followers, press features, high-profile collabs.
People were seeing her everywhere, but her sales didn't match.
Everyone who discovered her through all of that visibility and didn't buy immediately?
There was no place for them to go to get what they needed to feel confident joining her offer. It was no different than a billboard
Until I swapped her newsletter into sales emails and we sent her visibility to a converting list.
Her live launch doubled, her conversion rates tripled, and she enrolled nearly 150 clients in 14 months.
Visibility without a high-converting email list is just a billboard
When you focus on converting more of the visibility you do have, you don't need nearly as much & you make more with less effort
Convert your list first, then you can create the visibility you need to scale
Because I focused on creating a high converting list first…
I’m at the point where I can create more visibility with paid ads knowing that I can convert those completely new subscribers into clients in a days or a few short weeks instead of months so I can get people onto my list even when I’m not showing up and without having to rely on going viral.
Anything I do to get visible outside of ads is extra credit — a happy bonus that gives me a boost rather than something I rely on and that stops my sales if I don’t have the capacity to show up in that way one week or month.
This wouldn’t be possible without knowing how to sell with email.
If you email sales are slow, unpredictable, or plateaued at any level of sales...
You’re working hard on your launches, but they’re hovering around the same number of clients
You want emails giving even completely new-to-you subscribers feel confident and excited about joining quickly so your launches grow
You sit down to write emails unsure what's missing, what else to say, or why they're not buying — so you create something and hope it works.
You want to know that each email you send is what they need and moving them closer and closer to buying
You keep hearing things like: “This is such a great offer…” but then they don’t buy.
You want to know how to write emails that inspire the right people to join within days or a few short weeks of discovering you rather than lurking for months
You're launching but it's crickets once the doors close and you’re not sure what to share between to keep your audience hot and buying
You want sales outside launches — building demand that drives monthly sales, not just when there's a discount or big push.
You’re actively needing to sell in sales calls or DMs fielding endless questions and hesitations
People are joining without talking to you first or hopping onto sales calls saying “I already know I want to work with you.”
You’re creating content the day or week it goes live and then getting frustrated and overwhelmed.
You want a system that makes it easier for you to know what to create and how to create it so you can get ahead create efficiently.
You’re creating content the day or week it goes live and then getting frustrated and overwhelmed.
You want a system that makes it easier for you to know what to create and how to create it so you can get ahead create efficiently.
You’re scrambling to write emails the day you send them and then getting behind and overwhelmed when you get busy
You want a system that makes it easier for you to know what to create and how to write it so you can get ahead and create more easily
You’re creating content the day or week it goes live and then getting frustrated and overwhelmed.
You want a system that makes it easier for you to know what to create and how to create it so you can get ahead create efficiently.
You’re creating content the day or week it goes live and then getting frustrated and overwhelmed.
You want a system that makes it easier for you to know what to create and how to create it so you can get ahead create efficiently.
You’re feeling burned out by every sale requiring you to show up live and create something new and you want more passive sales.
You realize email is the only channel that can give you passive, automated sales and you want to dial that in so you can get to that point
Best Seller is the group program for coaches, experts, and service providers where you learn how to fill your email list with buyers, increase your email conversion rate, shorten the time from new subscriber to new client, and make your list your most consistent — and passive — source of sales for anything you sell.
No matter if you have a small list, regardless if you've never made sales from your emails, or even if you already convert your list pretty well, you will find the strategies that take you through your first email sale through having a 6-figure list
Make Your List Your Best Seller
What's Included
Generate More Leads to Your List so You Have a Steady Flow of Right Fits Being Added
Create a High-Opt-in Lead Magnet that adds right-fits to your list and quickly warms them up to who you are and your approach
Learn how to create Lead Gen Experiments to find the right hooks and posts that add a larger volume of leads to your list
bonus module
Run a Lead Gen Campaign to add 100+ subscribers to your list in 30 days
"You’ve gotten my content creation to where I’m not just posting content but my content is actually doing a job. I haven't been this intentional or consistent with my content ever in my business....I really feel like I've made a lot of progress quickly in the program.”
Katie L., website designer
Katie L., website designer
Use the Evergreen Email Creation Docs to map your email ideas to each week so you know exactly what content to create every single week — no more decision fatigue
Leverage the Conditions for Consistency to plot out your needs, preferences, and calendar to ensure you follow through on your plan
module 4
Track your Evergreen Evaluations so you know exactly what worked well and what didn’t so you can iterate and improve and know when to automate
"I have a new member on evergreen!!! Woohoo!!!"
- Marit, Tech VA Coach
- Marit, Tech VA Coach
Make Weekly Sales While Selling on Evergreen to Book Out 1:1 Spots
Create a Signature Series for a boost in leads or a consistent way to get reach and leads every week to build your following and showcase your orignal ideas
Use the Repurposing Frameworks to turn your emails into social content that will add aligned leads to your list so you don't have to create all of your content from scratch
Create Your Offer Messaging That Builds Instant Demand for Your Offer
Create your Offer Demand Message Map that gives you your key messaging points that make creating content easy and takes your content from just clear to activating a “f-yes” in your potential clients
“Honestly the messaging prompts were unlike others I've done before (and I've done a lot of messaging work over the last year in various programs!)."
- Emilie N., money coach
- Emilie N., money coach
Understand exactly what your potential clients need to hear/see/feel to quickly — and excitedly — join your offer so you finally *know* what you need to say in your content
“Use Their Words" Onboarding Questions so you can resonate deeper in your content using their own words
module 1
Plan & Write High Converting Emails that Shorten the Time Between “Just Found You” and “Just Joined!”
Learn how to plot your Quarterly Email Sales Plan to sell to your list every single month using a combination of evergreen, email campaigns, and live launches that are best suited to your offer and selling style
Use the Idea Builder and Email Idea Hub to create 100 high converting email ideas so you never get stuck without ideas or feeling like you don’t know what to say or why.
Module 2
Never feel like you don’t know what to say or why — your Email Writing Frameworks will not only guide you on what needs to be included in each type of content but it breaks down why so you understand exactly what’s needed to inspire someone to join your offer.
Advanced Copy Conversion Boosters that will help you improve your email copy, giving people the “I need to join this now!” sensation every time they read your emails
“The conversion components make it so easy to draft emails, along with the week by week structure of what to send. Just removing those micro-decisions made content creation 10x easier! Cannot thank you enough for just TELLING ME what to send on each day (why is this so revolutionary?!)”
- Emilie N., Money Coach
- Emilie N., Money Coach
Run Email Campaigns that Create Excitement for Your Potential Clients to Join
Learn 3 email-only campaign styles so you can choose what fits your needs and customize it to your style — no one size fits all box
Follow the Campaign Email Plan & Creation Guidebooks to know exactly what to send every day or week of your campaign
Module 3
Use the Live Launch email plans if you run webinar or challenge-style launch events so you can double your launch sales with your emails
Track your Campaign Evaluation so you know exactly what worked well and what didn’t so you can iterate and improve and know when to automate
"JOCELYNNNNNNNN! WIN! Somebody asked me if doors to the Profitable Creatives Club are open, one week before my webinar!!!"
- Emily H., membership leader for creative entrepreneurs
- Emily H., membership leader for creative entrepreneurs
And these features for hands-on support
You’ll have the opportunity to get feedback on your messaging, sales pages, opt-in pages, and emails so you can best ensure you're applying the concepts and learnings to your business and learning what does and doesn't work through example.
✍ Asset REviews So you can learn by example
These calls are designed to collaborate where you need to bounce ideas off of an email pro — we’ll put our brains together to brainstorm topics, come up with your email campaign plan, or map out your new lead magnet - or anything else.
🧑💻 Monthly Email Creation Retreats
These calls are designed for me to be a collaborator — as if I were your personal director of content. We’ll identify anywhere you are stuck in the content process and troubleshoot in real-time or put our brains together to come up with content ideas, refine your messaging, or identify client stories to tell.
🍵 Group Collaboration Calls
Dedicated Google Doc guidebooks for planning and creating evergreen months and each campaigns, with a step-by-step content plan and writing frameworks to follow, and keeping your organized
📝 Content Workbooks for Evergreen, Campaigns, Planning and Creation
You'll be able to get quick answers to “can you help me plan the details of my campaign?” and “how can I increase evergreen sales?” as well as troubleshooting any fiction you run into that prevents you from being consistent, reviews of your metrics to know what’s working/not working, and tangible guidance to get your mindset into its most unshakeable state.
❓On-Demand Q&A and Coaching Support in Slack
I’ll plan the strategy of for your first or next email-only campaign for you to run and map out the exact topics to include so all you have to do is write and schedule the emails.
Whether you’re looking to book out 1:1 spots or make sales between your live launches for your group offer, this email campaign will help you double your email sales for the quarter!
You'll be able to turn the plan into high-converting email content using the step-by-step guidebooks with creation guidelines and frameworks so you can activate your list and create more email sales.
Whether you’re looking to book out 1:1 spots or make sales between your live launches for your group offer, this email campaign will help you double your email sales for the quarter!
You'll be able to turn the plan into high-converting email content using the step-by-step guidebooks with creation guidelines and frameworks so you can activate your list and create more email sales.
get on the waitlist & join Wednesday april 8
Get a Done-For-You 2x Your Email Sales Campaign Plan
Snag this limited-time bonus when you get on the waitlist
Make Your List Your
Best Seller
12 months of access to....
⭐ The Curriculum to Create a High-Converting List
✍ Asynchronous Messaging & Email Reviews So You Can Learn by Example
🍵 Weekly Group Collaboration Calls
🧑💻 Monthly Group Email Planning & Writing Retreats
❓ On-Demand Q&A and Coaching Support in Slack
📝 Google Doc Email Workbooks for Evergreen, Campaigns, Planning and Creation
🎧 Private podcast feeds for curriculum and calls
⏩ Accessibility features like speed control, captions, and searchable transcripts
⭐ WAITLIST EXCLUSIVE BONUS: DFY 2x Your Email Sales Campaign Plan
✨ PAY IN FULL BONUS: 2x Your Email Sales in 90 Days 1:1 Intensive
*Payments via Afterpay and Klarna qualify for the pay in full bonus
$2,000
or 4 payments of $500
Doors reopen for the waitlist on Tuesday, April 7 with a Done-For-You 2x Your Email Sales Campaign Plan bonus!
For the past five years, I’ve supported coaches, consultants, and experts create emails that leads to their best launches and evergreen sales months yet — whether they’re aiming for their first five-figure month or scaling to six-figure launches.
I've made multiple 6-figures with an email list under 500 subscribers.
I've sold DFY services, 1:1 coaching and intensives, low ticket products, and a group coaching program.
I've sold offers ranging from $49 to $9,000 directly from email without needing a sales call.
All without ever going viral (or even posting on IG prior to 2026).
My list buys anything I sell because of the strategy I use.
And now, I'm helping you do the same inside Best Seller.
Hi I’m Jocelyn!
A money coach had her highest launch, 5-figure launch after a plateau
Emilie was doing everything right to grow her group program — creating content, emailing plenty, running a live webinar and growing her list. But her launches were hovering around the same amount. She realized she needed to make sure her content converted higher.
She joined Best Seller at the very start of her pre-launch period for one of her signature offers.
She immediately jumped in and followed the content strategy for the type of campaign she was running — an open cart/closed cart style launch with a live event (this is just one of the types of campaigns you can run).
She was overwhelmed with what to send, but the campaign guidebook gave her a week-by-week, day-by-day playbook and the Conversion Components Method guided her on exactly what to include in each piece of content.
⭐ She had the highest launch for her offer since launching it a year ago, having a 5-figure launch! This was also the highest launch she had for any offer, breaking double-digit enrollments for the first time 👏
Best Seller Client Wins
A leadership coach went from long nurture periods to having her best month yet, booking sales calls from email for the first time
Jill, is a leadership coach for senior leaders, and when we started working together, her content would go viral on LinkedIn and she was sending a weekly newsletter, but her list wasn't filled with aligned leads and none of her content was converting clients.
She was relying on cold outreach on LinkedIn and having lengthy sales calls and DM conversations over the course of months to convert clients — that wasn’t sustainable for the long-term or for the level of impact she wants.
I helped Jill plan a lead generation campaign and she added 200 right-fit clients to her list. She consistently created her weekly sales content and started booking calls and clients from her list for the first time, without lengthy (or multiple) sales calls or DM conversations — they showed up sold!
Within 6 months, Jill had the most sales calls and most conversions she’s had in a single month!
“Things are happening and it’s finally coming together. I’m thrilled!”
A dietitian went from plateaued monthly revenue & stagnating launches to nearly doubling her highest 5-figure launch and increasing her monthly sales
She was creating content consistently that spoke to the specific problems and challenges but it felt like no matter what she said, sales stayed the same, slowly trickling in.
We shifted her content to put a spotlight on her unique solutions, how they were different, and why it was more effective and aligned for their needs.
She started getting more leads than ever opting into her webinar funnel because they realized she had something different to offer them. Her monthly evergreen sales went from 3 to 8+ consistently.
We focused on highlighting her unique frameworks in her next launch and the client stories that showed who it worked for, and her 5-figure launch nearly doubled without changing anything else.
From relying on referrals and not ever converting her list to consistently creating content, running her first campaign, and booking sales calls from her content
When Katie, a Squarespace website designer, first joined Best Seller, she was getting most of her clients through referral.
But she wanted to create her own leads and sales. She was creating some social and email content already, but hadn’t converted clients through her email list yet and said, but couldn't find a content strategy that worked for her or a clear system to follow.
Katie started by focusing first on a weekly content system for writing her sales emails and repurposing that into sales content for her Instagram, and shared, "You’ve gotten my content creation to where I’m not just posting content but my content is actually doing a job."
She also decided to run a low-lift campaign to create some excitement around her offer and use it as an opportunity to more quickly turn completely cold leads she just added through ads she was running into much warmer leads (and some clients!).
Between her referrals and her content, she had the highest calls booked ever from in one month (12!). She's already booked in 3 of those clients, sent 4 proposals, and still has a couple calls left to have!
A blogging strategist is consistently converting completely cold leads in days of them discovering her for the first time
Jana, a blogging strategist with a high-touch course, wanted to do a better job of tracking and showcasing her client results. As a course creator, she didn't have as much insight to their wins as a 1:1 coach or service provider has, so she needed a system to collect results and
She has created several case studies that show her clients experiencing the full transformation of her offer — landing clients from their blog content — that have converted new clients for her.
She made 10 sales from her new evergreen webinar funnel in the first 30 days, with clients saying they were influenced the case studies. She also consistently has "cold to sold" in 3 days or less coming through the funnel she created leveraging those case studies, with clients saying that's the reason they joined!
She’s also seeing conversions increase because she’s intentionally sharing the smaller wins and progress in as much of her content as possible, showing all of the incredible results she helps her clients experience bit and small.
Frequently Asked Questions to See if It's a Right Fit for You
can you help me determine if this is right for me?
Absolutely!
You can reply to any of my emails with any questions you have or send me a direct message on Instagram (@scaleyourresonance)!
You'll be met with a no-pressure conversation to best determine your needs and if this program is right for you. Give me a few hours to respond :)
What type of offers does this work for?
This is designed to sell expert offers — group coaching programs, masterminds, 1:1 coaching, services (retainers and projects), courses and memberships (I've supported clients with each of these offer types and have sold both services and coaching offers).
The strategies work with high-ticket and low-ticket. I've sold offers ranging from $28 to $9,000.
It works for both B2B and B2C niches ranging from health and wellness to money, relationships, and marketing, design and systems.
This has worked for myself and clients with list sizes of under 300 to audiences over 350K.
The skills you learn apply to both evergreen and launching and you’ll learn how to create content for both.
What do I need to succeed in the program?
To succeed in the program, You should have a signature offer that you've already created or are ready to launch within 90 days — whether it’s a done-for-you service, group program, course, membership or intensive — that's rooted in your expertise.
For best results you should also have some kind of engaged audience somewhere, whether it's a social channel, podcast, or email list. It doesn't need to be big (I have a list under 400 and a following under ~1,000).
You can join and build your entire presence from scratch as well — I have clients doing that and support them with extra ideas for visibility. Your results will simply take a little longer to experience as that's part of the process we all go through, but we all need the skill of creating content that converts to ensure that as we grow, we're converting too.
What channels will I learn how to create this content for? Will it work for Instagram, LinkedIn, email, my podcast?
The strategies and type of content you learn in Best Seller will apply to any channel you show up on.
We'll be focusing on creating a high-converting list and repurposing the content to 1 primary social media channel so you can add enough right-fit leads to ensure your can grow your sales from your list.
You won't be told you have to create a video, that you have to do a specific trend, or you have to be on a specific channel — I'll help you uncover your unique style of showing up on social media that's low-lift and sustainable for you.
When are the calls and what if i can't attend?
Best Seller currently has 8 countries and time zones represented!!
And the call times accommodate all of them (yes even you my Aussie friends!)
All 4 calls fit into any US time zone!
If you can't attend the calls, you have access to an immense amount of asynchronous support from Content Reviews, Slack Support to voice message back and forth, and the coaching call replay in a searchable call hub along with a private podcast feed to listen to the live coaching on the go.
And the call times accommodate all of them (yes even you my Aussie friends!)
- 2 calls a month (one content creation retreat and one collaboration call) are at an Aussie-friendly time
- 2 calls a month (one content creation retreat and one collaboration call) are at an Europe/Africa friendly time
All 4 calls fit into any US time zone!
If you can't attend the calls, you have access to an immense amount of asynchronous support from Content Reviews, Slack Support to voice message back and forth, and the coaching call replay in a searchable call hub along with a private podcast feed to listen to the live coaching on the go.
Create the list that fuels your best selling months and launches
A 12-month group program for coaches and service providers to create sales content that converts higher and faster so you hit best selling months and launches, and make consistent — and consistently growing sales — inevitable.
You will have the skill to consistently create high-converting emails that sells any offer whether low ticket or high ticket, on evergreen or with campaigns/launches, and for any offer model from services to coaching programs.
You’ll learn how to grow and convert your list, make consistent sales from it, and see bigger jumps in your growth than ever before.
Get on the waitlist and receive the free private podcast series
Doors to Best Seller reopen at the end of the private podcast series on Tuesday, April 7 for the waitlist with a Done-For-You 2x Your Email Sales Campaign Plan where I'll map out the strategy for your first or next email-exclusive campaign!
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