Screenshots
Keep Potential Clients Lurking
testimonials &
highlight results
When you’re not showcasing client case studies at all or you’re not sharing the right data and stories in your case studies, your potential clients don’t have the evidence they need to believe they can be successful, even when you have dozens of results on your sales page.
Case study content gives potential clients the story that shows your offer creates results for clients just like them, building confidence that they can have success with your offer, which makes it an obvious-yes to join.
Even when your potential clients see dozens of screenshots, testimonials, or a list of results, they still fear it’s not going to work for them because they think they have different circumstances, challenges, obstacles, and situations than your successful clients.
Results You Can Expect from Your First 1-3 Case Studies
A business coach dou for social media managers converted 2 clients from their first case study email the day they sent it, creating 4-figures in sales
A psychedelic guide with a group program converted 2 clients in 7 days of publishing her first case study after 4 months without sales & they both resigned, giving her 5-figures in sales
A leadership coach converted 2 clients from the first case study she created using this approach and less than 30 people even saw the case study when those sales came through, closing 5-figures in sales
A dietitian with a group program increased her evergreen webinar conversion rate from 3% to 10% just by swapping social proof for 3 case studies, creating 4-figures in sales right away (plus an increase in her monthly funnel sales every month)
A money coach wrote a case study she wasn't planning to share until she heard my approach and added it to her launch. It was the highest converting piece of content in her entire launch, converting 4 clients and making 5-figures in sales
What Clients Investing in Programs and Services Need to Buy
Understand the psychology of buyers investing in coaching programs, courses, memberships, or services and the role that client stories play (hint: it’s not just about “providing proof”)
Identify The Case Study Stories You Need to Tell to Increase Your Sales
Your case studies aren’t just about the result. They’re about addressing the fears, doubts, and hesitations your potential clients have about why they couldn’t get the result. We start by identifying the stories you need to tell to address those hesitations so we can then reverse engineer your questions to have the data you need to tell them.
- Offer Goal framework
- Hidden objections exercise
Collect Your Case Study Stories and Data in 7 Days or Less
Reverse engineer your case study form questions to collect the data, stories, and insights you need to craft your best-selling case studies. You’ll be given a set of questions that will collect the juiciest insights and you’ll also be guided on how to identify the right questions for YOUR offer.
- Must-Ask Case Study Questions for High-Converting Stories
- Pre-Built Case Study Form Template in Airtable so you can quickly customize for your offer
- Case Study Request Email Templates to get submissions from clients ASAP even if you only have a few clients currently
Craft High-Converting Case Studies for Email, Social Posts, and Sales Page Features
You’ll be guided on how to create case study stories that work to address the hesitations your potential clients have to joining your offer.
You’ll be provided the specifics of each type, exactly how to create it section by section, and where and how to create them for email, social media, and sales page features.
You’ll be provided the specifics of each type, exactly how to create it section by section, and where and how to create them for email, social media, and sales page features.
- Case study frameworks for email, social posts, and sales page features
- Title, subject line, and hook formulas
- Line-by-line examples so you can see it in practice
- Case study reviews replay to see what's working and what's not in real examples
Bonus: Sales Page Proof Mini Course
You'll have the ability to unlock another mini-course, Sales Page Proof, that will bring you step-by-step through how to create case study features on your sales page and how to present them.
- Results Sections to Include on Your Sales Page
- How to Write Sales Page Features
- How to Design The Features to Be Easy To Ready and Skim with Examples
- Evaluate Your Sales Page Features
- What to Do When You Have Too Many Case Studies for Your Sales Page
- FAQs about Sales Page Case Studies
What's Included
- 7-Day Roadmap for collecting and creating your case studies
- The Conversion Context Framework to understand exactly what’s needed in a case study to convert
- What Clients of Programs and Services Need to Buy
- Identify The Case Study Stories You Need to Tell to Increase Your Sales
- Collect Your Case Study Stories and Data in 7 Days or Less
- Craft Your Case Studies with Writing Frameworks for Email, Social Posts, and Sales Page Features
- 12 Months Access to the mini-course
- Bonus: How to Present Case Studies on Your Sales Page
Join Now for
just $98
buy now
For the past 5 years, I’ve worked with coaches, course creators, and agency owners on their sales content and strategy.
I’ve supported dozens of my own clients as well as co-coached in industry-leading programs where I supported hundreds of clients, reviewed thousands of pieces of content, and consulted on multi-five and six-figure launches and months.
I’ve become known for my distinct — and high-converting approach — to creating case studies and the role they play in clients discovering you, becoming a lead, and ultimately joining your offer without months of following you or being on your list.
The case study approach I’m teaching here is the first step I have every client of mine do and has helped dozens turn their case studies into their best-selling content, generating one or multiple clients from each, increasing their funnel and launch conversion rates.
Whether you’re creating your first 5 case studies for a new offer or you’re a seasoned expert who’s seen just how influential client stories are for sales and you want to perfect how you create them, this mini-course will take you from basic screenshots and testimonials to case study stories that sell your offer for you.
Hi, I'm Jocelyn
Frequently Asked Questions
What types of offers does this work for?
Courses, group coaching programs, 1:1 coaching, done-for-you retainers, intensives, and memberships!
I've used this across B2B and B2C industries ranging from mindful eating to wealth management and systems.
I feel awkward asking people to share their results or experience with me. What if they haven’t gotten results or they don’t want to share?
How many clients do I need to have for this to work?
I provide you with email outreach templates that position this as a way to share their experience and feedback, so even when you don’t know if they got results yet or if they’d be open to sharing, the invitation feels like a causal check-in rather than a big case study request.
There’s also 3 layers of consent built into the form questions I provide you so you know exactly what they credit you with helping them with, what they’re okay with you sharing, and if you can use their name and image.
I’m not in a B2B niche / my offer doesn’t have a “trackable” metric like sales — will case studies work for me?
Yes! The majority of the clients I’ve supported with case studies aren’t in a B2B niche and don’t have a single metric like sales that’s trackable.
It’s actually even more important to leverage case study stories when you don’t have a metric-based goal because it’s not as easy to showcase your results.
I’ve worked with clients like a psychedelic guide, dietitian, Bar exam coach, and leadership coach to name a few.
Case studies created direct clients for each of them and they were able to find more clients then they expected to talk about their personal stories, even when it was sensitive topic.
As long as you have 1 happy client, you can use this simple process. Even just 1 case study will make getting your next client easier and you’ll be able to capture case studies from every client moving forward!
- 7-Day Roadmap for collecting and creating your case studies
- The Conversion Context Framework to understand exactly what’s needed in a case study to convert
- What Clients of Programs and Services Need to Buy
- Identify The Case Study Stories You Need to Tell to Increase Your Sales
- Collect Your Case Study Stories and Data in 7 Days or Less
- Craft Your Case Studies with Writing Frameworks for Email, Social Posts, and Sales Page Features
- 12 Months Access to the mini-course
- Bonus: How to Present Case Studies on Your Sales Page
Join Now for
just $98
buy now
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