One of the best investments I’ve ever made
Case Study Sprint is a gold mine
I did Case Study Sprint and it was worth every damn penny — it was so good!
Case Study Sprint is INSANE value… oh my god. I am obsessed.
Screenshots testimonials & highlight results
Even when your potential clients see dozens of screenshots, testimonials, or a list of results, they still fear it’s not going to work for them because they think they have different circumstances, challenges, obstacles, and situations than your successful clients.
When you’re not showcasing client case studies at all or you’re not sharing the right data and stories in your case studies, your potential clients don’t have the evidence they need to believe they can be successful, even when you have dozens of results on your sales page.
Case study content gives potential clients the story that shows your offer creates results for clients just like them, building confidence that they can have success with your offer, which makes it an obvious-yes to join.
A business coach dou for social media managers converted 2 clients from their first case study email the day they sent it, creating 4-figures in sales
A psychedelic guide with a group program converted 2 clients in 7 days of publishing her first case study after 4 months without sales & they both resigned, giving her 5-figures in sales
A leadership coach converted 2 clients from the first case study she created using this approach and less than 30 people even saw the case study when those sales came through, closing 5-figures in sales
A dietitian with a group program increased her evergreen webinar conversion rate from 3% to 10% just by swapping social proof for 3 case studies, creating 4-figures in sales right away (plus an increase in her monthly funnel sales every month)
A money coach wrote a case study she wasn't planning to share until she heard my approach and added it to her launch. It was the highest converting piece of content in her entire launch, converting 4 clients and making 5-figures in sales
“Currently on day two of my launch and I’ve already sold 14 spots. So much of the work that we did together creates these results in my launches. Specifically, the way you taught me to think about, collect data for, and write case studies really transformed how I market. Both the logistics and the mindset around case studies were a challenge before I worked with you. But I walked away from our time together with such a great system that I was so confident in – so now writing in case studies is so much easier. And so far I can directly attribute close to $50,000 in revenue to case studies that I have written using your data collection system in your case study methods. Thank you again!”— Jana
Understand the psychology of buyers investing in coaching programs, courses, memberships, or services and the role that client stories play (hint: it’s not just about “providing proof”)
Your case studies aren’t just about the result. They’re about addressing the fears, doubts, and hesitations your potential clients have about why they couldn’t get the result. We start by identifying the stories you need to tell to address those hesitations so we can then reverse engineer your questions to have the data you need to tell them.
Reverse engineer your case study form questions to collect the data, stories, and insights you need to craft your best-selling case studies. You’ll be given a set of questions that will collect the juiciest insights and you’ll also be guided on how to identify the right questions for YOUR offer.
You’ll be guided on how to create case study stories that work to address the hesitations your potential clients have to joining your offer.
You’ll be provided the specifics of each type, exactly how to create it section by section, and where and how to create them for email, social media, and sales page features.
You'll have the ability to unlock another mini-course, Sales Page Proof, that will bring you step-by-step through how to create case study features on your sales page and how to present them.
For the past 5 years, I’ve worked with coaches, course creators, and agency owners on their sales content and strategy.
I’ve supported dozens of my own clients as well as co-coached in industry-leading programs where I supported hundreds of clients, reviewed thousands of pieces of content, and consulted on multi-five and six-figure launches and months.
I’ve become known for my distinct — and high-converting approach — to creating case studies and the role they play in clients discovering you, becoming a lead, and ultimately joining your offer without months of following you or being on your list.
The case study approach I’m teaching here is the first step I have every client of mine do and has helped dozens turn their case studies into their best-selling content, generating one or multiple clients from each, increasing their funnel and launch conversion rates.
Whether you’re creating your first 5 case studies for a new offer or you’re a seasoned expert who’s seen just how influential client stories are for sales and you want to perfect how you create them, this mini-course will take you from basic screenshots and testimonials to case study stories that sell your offer for you.
“Case Study Sprint is a goldmine.”
“I would say this is one of the best investments I've made PERIOD.”
“I can highly recommend Jocelyn's program.”
“Honestly the case studies we've received from people using The Social Media Managers Toolkit over the last few weeks have kind of blown my mind. The results they're getting are incredible!”
“OMG. I ran over here to shout out Scale Your Resonance. Case Study Sprint is INSANE value… oh my god. I am obsessed.”
“You packed SO much value into this mini course. I knew I needed case studies but was just overwhelmed where to start or what exact ROI to map out because saving CEO time with no real metric felt very vague.”
“People have asked me on sales calls about case studies and I have booked discovery calls based on case studies I can send! I did Case Study Sprint and it was worth every damn penny — it was so good!”
“If you want to just streamline how you DIY them, case study sprint is GOLD.”
This approach is designed to work for any type of expert offer like group coaching programs, done-for-you services, done-with-you intensives, memberships, and the like and I’ve worked with every one of those types already.
I’ve also worked with clients in both B2B and B2C niches ranging from health and wellness to money, relationships, and marketing, design and systems.
I also include examples inside the program for a variety of offer models and for working with B2B and B2C.
As long as you’re selling your expertise in some way, the approach you learn here will work for a $500 mini-service or course to a $10,000+ program or service.
Yes! The majority of the clients I’ve supported with case studies aren’t in a B2B niche and don’t have a single metric like sales that’s trackable.
It’s actually even more important to leverage case study stories when you don’t have a metric-based goal because it’s not as easy to showcase your results.
I’ve worked with clients like a psychedelic guide, dietitian, Bar exam coach, and leadership coach to name a few.
Case studies created direct clients for each of them and they were able to find more clients then they expected to talk about their personal stories, even when it was sensitive topic.
As long as you have 1 happy client, you can use this simple process. Even just 1 case study will make getting your next client easier and you’ll be able to capture case studies from every client moving forward!
You don’t have to wait for the final outcome to have a case study worth sharing.
Progress and milestone results, the specific markers that show your clients are clearly moving toward the goal, convert just as well as the big outcome does because they speak to the specific points someone hasn’t been able to get to on their own. Don’t underestimate sharing progress case studies!
I provide you with email outreach templates that position this as a way to share their experience and feedback, so even when you don’t know if they got results yet or if they’d be open to sharing, the invitation feels like a causal check-in rather than a big case study request.
There’s also 3 layers of consent built into the form questions I provide you so you know exactly what they credit you with helping them with, what they’re okay with you sharing, and if you can use their name and image.
That’s not what this is.
Most of my clients start with case study emails, social posts, and sales page features. What makes something a case study is the detail and context you share about who got the result and what their situation was, not the length or format.
You have the option to add on Case Studies that Speak to master case study interviews specifically, but I teach that separate from this because it’s not necessary to get the results.
This happens when you don’t have a system and when you have too many decisions. I give you writing frameworks for case study emails, sales page features, and social posts so you can simply follow them without overthinking. You’re already writing emails and creating social content so it fits into your regular content creation schedule.
It’s designed for you to be able to collect and create 3 or more case study stories within 7 days that you can immediately use in your next launch or evergreen month to sell your offer for you.
Keep in mind, you can go at any pace you’d like, but if you’re looking to have your case studies collected and created fast to start using in your next evergreen month or fall launch, this will keep you on track.
