The Case Study Sprint is a 30-day sprint with done-for-you support followed by 5 months of coaching and Case Study Reviews.
We’ll create a Case Study Collection System where you’ll consistently receive progress and case study results from your clients so you can publish high-converting case study content every single month that quickly gives your offer the credibility to become the must-join offer in your industry.
You’re highlighting your approach, answering FAQs, addressing objections, and sharing wins, but you’re not addressing the biggest fear every single one of your potential clients has:
“This won’t work for me because….”
Even when your potential clients have 100% conviction that you have an incredible solution that gets undeniable results for your clients, they still fear it’s not going to work for them because they think they have different circumstances, challenges, obstacles, and situations than your successful clients.
When you’re not showcasing client case studies at all or you’re not sharing the right data and context in your case studies, your potential clients don’t have the evidence they need to believe they can be successful, even when you have dozens of results on your sales page.
Shorten the time it takes to convert cold leads to clients with instant credibility
Convert the types of discerning buyers who don't invest in offers without seeing case studies
Provide the transparency that converts "perfect-fit, dream clients," who you are able to help achieve meaningful results inside of your offer
Increase the conversion rate of every aspect of your marketing from sales calls to webinars and launches
Increase the conversion rate of every aspect of your marketing from lead magnets to sales calls and webinars
Charge more than others in your niche with results no one else can claim
Get more resigns and referrals because clients can see what progress they've made
Sell your offer with full-body conviction knowing that it gets the majority of clients results
Our approach for a high-converting case study strategy
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The Case Study Sprint is a hybrid offer that includes done-for-you support, coaching, and curriculum so you can consistently receive client results and grow a collection of high-converting case study content that increases right-fit conversions.
I’ll create or revamp your client case study collection system and develop your unique case study interview questions so you know you’re collecting the right data and asking the right questions.
Within 30 days, you will have...
✔ Collected case study results from current and past clients
✔ Set up your new Case Study Collection System
✔ Published at least 1 piece of case study content
✔ and maybe even converted your first client from your case study content
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I’ll identify the specific questions you need to ask on your onboarding, progress, and case study forms so you’re collecting the right information that your right-fit clients need to hear from you in order to buy and build them for you.
We’ll kick off with a Case Study Strategy call where we’ll identify the stories we need to tell to answer your potential clients’ objections and fears.
We’ll also conceptualize your Case Study Collection System that teaches your clients what specifically they should be tracking related to the goal of your offer (even if it’s an intangible offer), how to do that, and when and how to share those results.
You’ll be able to submit any piece of content that features your client results for a video-based review to ensure you’re positioning your results effectively.
Plus you'll have access to ask questions and receive any additional coaching and support you need via Slack.
Receive customized case study interview questions that structure the interview for you that makes sense and ensure you’re framing the questions properly to get the best responses and pull quotes from your clients.
Learn how to best plan, create, and leverage your case studies to become the #1 reason your clients enroll in your offer.
A transformational and psychedelic guide enrolled 2 perfect-fit clients within a week of publishing her first case study after being in a 4-month sales slump. Both clients said it was that case study that got them to sign up. They both went on to re-enroll into other programs. Those clients created 5-figures in sales from that case study alone.
A dietitian had more than 70% of 100+ members of her program cited one of her case studies as the reason for buying in the year she added case studies to her content alone.
She still uses these case studies in her marketing for her program 4 years later.
Since my very first job working in content marketing in 2015, I knew I needed to do interviews with successful clients in order for me to understand who the ideal client is, come up with content ideas, and effectively attract and convert right people. (I thank my background in journalism for giving me that idea).
These case study interviews not only were filled with all of the messaging points I needed for every message we would create across my clients' marketing and sales systems, but they also have consistently been the highest-converting content for all my clients at every level of business.
But I've witnessed people making mistakes in their case studies that are making them less effective than they should be. Knowing how invaluable these interviews are, I knew I needed to support more experts with telling the right stories that inspire the right people to take action and buy so they can transform more lives with their work.
You'll integrate your new Client Case Study Collection System into your offer and roll it out to your clients so they know what it is and how to use it (plus why they will want to).
Within a month, you will have collected several clients' progress results to begin using in your content.
You'll receive a specific collection form for your current and past clients to send to them within a week of your strategy session so you can collect their results as soon as possible.
This will give you progress and full offer goal results so you can get your first piece of case study content published in as little as 7 to 30 days.
You’ll schedule your Case Study Strategy Session where we'll collaborate on your case study strategy.
After the kickoff, I’ll work behind-the-scenes to develop custom Case Study Collection system to collect the right data and build them for you.
I’ll also map out your case study interview questions so it’s structured and guided to get the right responses.
You’ll fill in a questionnaire with the details about one of your signature offers that will help me understand the client success stories we need to tell and how to shape them.
Now that your clients are submitting their progress and offer goal results, you'll be able to consistently publish case study content every month.
You'll combine written and interview style case studies, using the 4 different types of case study content you can create to ensure you're featuring your client results as often as possible to provide more evidence and transparency for your offer.
The Case Study Sprint is for one of your offers, but you can "add on" additional offers at a discounted rate.
You can add on the Case Study Strategy for additional offers for $1,500 and we’ll book a separate sprint day for each additional offer.
You don’t need to have a podcast or an active YouTube channel! I’ve worked with multiple clients in the past who have converted from their case studies without either.
You’ll upload these to YouTube and embed on your blog to host the full-length interview which you can then share with your audience on any channel.
You’ll be taught how to write case study emails, social content, and sales page copy.
You should have 5 happy clients that experienced a result from working with you that you believe would be open to sharing their story before signing up.
That way, you have a cushion in case someone declines to be interviewed.
It’s okay if their results are very different from each other or they haven't achieved the full offer promise yet.
However, if you don’t have 5 clients you have gotten any type of results for your offer, this isn’t the right time for this offer.
Yes! The majority of the clients I’ve supported with case studies aren’t in a B2B niche.
I’ve worked with clients like a psychedelic guide, dietitian, wealth planning, and leadership coaching to name a few.
Case studies created direct clients for each of them and they were able to find more clients then they expected to talk about their personal stories, even when it was sensitive topic.
Due to the nature of the done-for-you work and digital curriculum, there are no refunds.
If you're not sure whether or not you'd be a good fit for The Case Study Sprint, simply apply and book a discovery call. On that call, I'll ask you a few additional questions to ensure you have what you need to be successful in this offer and answer any questions you have.
If you're not a great fit right now, I'll let you know that and refer you to anyone who might have an offer for what you're needing right now.
The most supportive way you can make aligned sales — sales that benefit both your business and also attract the right-fit clients who can experience a transformation in your offer — is to use your current clients' stories.
You'll show your potential clients what is possible for them while also being transparent about who is getting results and the types of results they're experiencing.
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