Case Study Sprint · Mini-Course
Collect and create 3 or more case study stories within 7 days that you can immediately use in your next launch or evergreen month to increase your sales
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just $98 · instant access
Screenshots testimonials & highlight results
Even when your potential clients see dozens of screenshots, testimonials, or a list of results, they still fear it’s not going to work for them because they think they have different circumstances, challenges, obstacles, and situations than your successful clients.
When you’re not showcasing client case studies at all or you’re not sharing the right data and stories in your case studies, your potential clients don’t have the evidence they need to believe they can be successful, even when you have dozens of results on your sales page.
Case study content gives potential clients the story that shows your offer creates results for clients just like them, building confidence that they can have success with your offer, which makes it an obvious-yes to join.
A business coach dou for social media managers converted 2 clients from their first case study email the day they sent it, creating 4-figures in sales
A psychedelic guide with a group program converted 2 clients in 7 days of publishing her first case study after 4 months without sales & they both resigned, giving her 5-figures in sales
A leadership coach converted 2 clients from the first case study she created using this approach and less than 30 people even saw the case study when those sales came through, closing 5-figures in sales
A dietitian with a group program increased her evergreen webinar conversion rate from 3% to 10% just by swapping social proof for 3 case studies, creating 4-figures in sales right away (plus an increase in her monthly funnel sales every month)
A money coach wrote a case study she wasn't planning to share until she heard my approach and added it to her launch. It was the highest converting piece of content in her entire launch, converting 4 clients and making 5-figures in sales
“Currently on day two of my launch and I’ve already sold 14 spots. So much of the work that we did together creates these results in my launches. Specifically, the way you taught me to think about, collect data for, and write case studies really transformed how I market. Both the logistics and the mindset around case studies were a challenge before I worked with you. But I walked away from our time together with such a great system that I was so confident in – so now writing in case studies is so much easier. And so far I can directly attribute close to $50,000 in revenue to case studies that I have written using your data collection system in your case study methods. Thank you again!”— Jana
Understand the psychology of buyers investing in coaching programs, courses, memberships, or services and the role that client stories play (hint: it’s not just about “providing proof”)
Your case studies aren’t just about the result. They’re about addressing the fears, doubts, and hesitations your potential clients have about why they couldn’t get the result. We start by identifying the stories you need to tell to address those hesitations so we can then reverse engineer your questions to have the data you need to tell them.
Reverse engineer your case study form questions to collect the data, stories, and insights you need to craft your best-selling case studies. You’ll be given a set of questions that will collect the juiciest insights and you’ll also be guided on how to identify the right questions for YOUR offer.
You’ll be guided on how to create case study stories that work to address the hesitations your potential clients have to joining your offer.
You’ll be provided the specifics of each type, exactly how to create it section by section, and where and how to create them for email, social media, and sales page features.
You'll have the ability to unlock another mini-course, Sales Page Proof, that will bring you step-by-step through how to create case study features on your sales page and how to present them.
For the past 5 years, I’ve worked with coaches, course creators, and agency owners on their sales content and strategy.
I’ve supported dozens of my own clients as well as co-coached in industry-leading programs where I supported hundreds of clients, reviewed thousands of pieces of content, and consulted on multi-five and six-figure launches and months.
I’ve become known for my distinct — and high-converting approach — to creating case studies and the role they play in clients discovering you, becoming a lead, and ultimately joining your offer without months of following you or being on your list.
The case study approach I’m teaching here is the first step I have every client of mine do and has helped dozens turn their case studies into their best-selling content, generating one or multiple clients from each, increasing their funnel and launch conversion rates.
Whether you’re creating your first 5 case studies for a new offer or you’re a seasoned expert who’s seen just how influential client stories are for sales and you want to perfect how you create them, this mini-course will take you from basic screenshots and testimonials to case study stories that sell your offer for you.
“Case Study Sprint is a goldmine.”
“I would say this is one of the best investments I've made PERIOD.”
“I can highly recommend Jocelyn's program.”
“Honestly the case studies we've received from people using The Social Media Managers Toolkit over the last few weeks have kind of blown my mind. The results they're getting are incredible!”
“OMG. I ran over here to shout out Scale Your Resonance. Case Study Sprint is INSANE value… oh my god. I am obsessed.”
Courses, group coaching programs, 1:1 coaching, done-for-you retainers, intensives, and memberships!
I've used this across B2B and B2C industries ranging from mindful eating to wealth management and systems.
I provide you with email outreach templates that position this as a way to share their experience and feedback, so even when you don’t know if they got results yet or if they’d be open to sharing, the invitation feels like a causal check-in rather than a big case study request.
There’s also 3 layers of consent built into the form questions I provide you so you know exactly what they credit you with helping them with, what they’re okay with you sharing, and if you can use their name and image.
Yes! The majority of the clients I’ve supported with case studies aren’t in a B2B niche and don’t have a single metric like sales that’s trackable.
It’s actually even more important to leverage case study stories when you don’t have a metric-based goal because it’s not as easy to showcase your results.
I’ve worked with clients like a psychedelic guide, dietitian, Bar exam coach, and leadership coach to name a few.
Case studies created direct clients for each of them and they were able to find more clients then they expected to talk about their personal stories, even when it was sensitive topic.
As long as you have 1 happy client, you can use this simple process. Even just 1 case study will make getting your next client easier and you’ll be able to capture case studies from every client moving forward!
Earnings disclaimer. Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of the information presented to you through our website. You are solely responsible for your results.
Testimonials. I present testimonials and insights about other people's experiences with my website for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
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