Discover How to Consistently Receive Results From Your Clients and Grow a Collection of High-Converting Case Study Content That Increases Right-Fit Conversions
Screenshots Don't Convert
FREE Training
Why social proof like screenshots, testimonials or a list of results isn't enough to convert right-fit clients
Here's what you'll learn in this 60-minute training:
5 types of Conversion Details you need to include when sharing your client results that give your potential clients confidence that they can achieve those results too, making your offer an easy yes
How you can consistently create case study content even if you have a small client community, an intangible offer, or your clients have experience a variety of results
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Since my very first job working in content marketing in 2015, I knew I needed to do interviews with successful clients on my first in order for me to understand who the ideal client is, come up with content ideas, and effectively attract and convert right people. (I thank my background in journalism for giving me that idea).
These case study interviews not only were filled with all of the messaging points I needed for every message we would create across my clients' marketing and sales systems, but they also have consistently been the highest-converting content for all my clients at every level of business.
But I've witnessed people making mistakes in their case studies that are making them less effective than they should be. Knowing how invaluable these interviews are, I knew I needed to support more experts with telling the right stories that inspire the right people to take action and buy.
Jocelyn
Montemarano
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My Client Results
A dietitian who was consistently converting ~5 clients a month increased her conversion rate from 1% to 10% using case studies, which 3x'd her evergreen sales.
The majority of her new clients also cited one of her case studies specifically as the reason for buying.
3x'd her monthly evergreen sales
A transformational and psychedelic guide enrolled 2 perfect-fit clients within a week of publishing her first case study after being in a 4-month+ sales slump. Both clients said it was that case study that got them to sign up. They both went on to re-enroll into other programs. Those clients created 5-figures in sales from that case study alone.
2 "perfect-fit, dream clients" within 7 days of publishing a case study
One of my clients has been able to integrate client results into every single podcast episode she’s created.
That builds so much more credibility for each aspect of her approach and provides tangible evidence for the variety of results that each piece of her approach creates while working towards the full offer promise.
This has lead to more of her right-fit clients reaching out to her and booking sales calls than she’s ever had before because they’re not only feeling aligned with her approach, but they’re seeing a body of evidence that supports it.
Using Client Results in EVERY piece of content
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