Discover how to grow a collection of case study content that gives lurkers the evidence they need to feel confident they can achieve results inside of your offer and makes it an obvious-yes to join
Use Client Results to Overcome Your Potential Clients' Biggest Objections
FREE WEBINAR
Why testimonials or showing a list of results isn’t enough to overcome the biggest objections your ideal clients have
Here's what you'll learn on this training:
5 types of hidden objections you need to be addressing (that aren’t time and money) and how to uncover them
The 3 biggest mistakes to avoid with collecting and showcasing your client results that are lowering their ability to convert right-fit clients or students
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Since my very first job working in content marketing in 2015, I knew I needed to do interviews with successful clients on my first in order for me to understand who the ideal client is, come up with content ideas, and effectively attract and convert right people. (I thank my background in journalism for giving me that idea).
These case study interviews not only were filled with all of the messaging points I needed for every message we would create across my clients' marketing and sales systems, but they also have consistently been the highest-converting content for all my clients at every level of business.
But I've witnessed people making mistakes in their case studies that are making them less effective than they should be. Knowing how invaluable these interviews are, I knew I needed to support more experts with telling the right stories that inspire the right people to take action and buy.
Jocelyn
Montemarano
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What They Achieved
Every single one of my video podcast clients who shared their results got their first sale from their show from a case study episode (many seeing multiple sales from their very first case study)
A dietitian who was consistently converting ~5 clients a month increased her conversion rate by 3x and had more than 70% of 100+ members of her program cited one of her case studies as the reason for buying in the year she added case studies to her content alone.
She still uses these case studies in her marketing for her program 4 years later.
3x'd her monthly evergreen sales
A transformational and psychedelic guide enrolled 2 perfect-fit clients within a week of publishing her first case study after being in a 3-month+ sales slump. Both clients said it was that case study that got them to sign up. They both went on to re-enroll into other programs. Those clients created 5-figures in sales from that case study alone.
5-figures in sales from 1 case study after a 4-month sales slump
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